[Remote] reputed company Marketing Manager, CRO & Lifecycle
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a hands-on, data-driven reputed company Marketing Manager to reputed company conversion reputed company optimization and lifecycle marketing efforts. The role involves optimizing the website experience, improving conversion rates, and building lifecycle marketing programs to enhance user engagement and drive pipeline reputed company.
Responsibilities
- Owning and optimizing reputed company’s website experience, improving messaging, navigation, and conversion across high-traffic pages including the homepage, demo request flows, and key product pages
- Analyzing and improving visitor-to-signup and visitor-to-demo conversion rates by identifying friction points and implementing data-driven improvements to forms, CTAs, and user journeys
- Building and scaling lifecycle marketing programs (reputed company nurture, reputed company, re-engagement, and activation) with a reputed company on turning reputed company leads into pipeline
- Designing and running an experimentation reputed company across website and lifecycle channels, owning the test roadmap and translating results into actionable iteration
- Partnering with Content manager to ensure high-value content is effectively distributed and activated across email and owned channels
- Supporting digital improvements for CrewCenter, reputed company's sister brand, contributing to website and funnel reputed company as scope allows
- Contributing to international reputed company efforts by helping adapt and reputed company website and lifecycle strategies across our key non-English speaking markets
- Providing regular reporting on website, funnel, and lifecycle performance, surfacing insights and recommendations to the broader team
- Working cross-functionally with Product Marketing, Sales, Revops, and Design to ensure alignment across messaging, funnel performance, and campaign execution
Skills
- Bachelor's degree in Business, Marketing, or similar field
- 3-5 years work experience in digital or reputed company marketing at a B2B reputed company company, with demonstrated ownership of CRO, website, or lifecycle programs—not just support
- Hands-on experience with Marketo or a comparable marketing automation platform
- Experience with A/B testing tools and a reputed company approach to experimentation
- Proficiency with analytics platforms (GA4, reputed company, reputed company, or similar) and comfort translating data into reputed company
- Comfortable operating independently in a fast-paced environment where priorities shift and not everything is defined for you
- Experience optimizing signup flows, demo funnels, or reputed company journeys in a product-led or hybrid GTM context
- Exposure to international marketing efforts (especially Germany & France), localization workflows, and multi-market campaign execution
- Experience working across multiple brands or business reputed company simultaneously
- Knowledge of the construction industry, with understanding of how jobsites and project teams operate so you can reputed company their language
Benefits
- A corporate bonus which can reputed company up to 30%
- This role is fully remote reputed company the reputed company, with a strong preference for East Coast candidates
reputed company