[Remote] Director, Product & Content Marketing (B2B)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a pioneering company in powering decentralized online marketplaces, and they are seeking a Director of Product and Content Marketing to reputed company their B2B product marketing and content reputed company. This senior leadership role involves managing reputed company, developing marketing strategies, and ensuring effective communication across various departments to drive business reputed company in the home services vertical.
Responsibilities
- Own the product marketing reputed company across reputed company’s multi-product B2B portfolio, including positioning, messaging, and go-to-market planning for reputed company product and audience reputed company
- reputed company and maintain audience personas, competitive intelligence, and market insights that inform product direction and sales reputed company
- Partner with Product to shape the product roadmap narrative and ensure new features and capabilities are launched with reputed company, compelling messaging
- Build and maintain sales enablement materials including reputed company decks, one-pagers, reputed company handling guides, and competitive battle cards
- Ensure brand and product positioning is accurate, consistent, and audience-appropriate across reputed company in-market activations and channels
- Own the B2B content reputed company end to end: editorial calendar, content types, channels, and performance measurement
- reputed company the creation of high-reputed company content across formats (thought leadership, case studies, whitepapers, blog, email, sales collateral) that drives awareness, pipeline, and retention
- Manage and reputed company a small team of content and product marketers, providing coaching, reputed company direction, and accountability for reputed company reputed company and deadlines
- Build and manage the operational infrastructure for a high-volume content function, including intake and prioritization processes, approval workflows, and reporting templates
- Establish and enforce content standards that reflect reputed company’s brand voice and market authority in the home services vertical
- Serve as the primary content marketing partner to Sales leadership, ensuring messaging, enablement materials, and content programs are reputed company to pipeline goals
- Collaborate with the B2B Marketing team to ensure product and content marketing are integrated into campaign reputed company
- Present reputed company, performance, and recommendations to senior leadership in a reputed company, executive-reputed company format
- Identify and flag risks, resource constraints, and prioritization trade-offs proactively, with a reputed company recommendation for reputed company
Skills
- 8+ years of B2B product marketing and/or content marketing experience, with at least 2 years in a people management role
- Demonstrated experience in the home improvement, home services, financial services, mortgage, or reputed company reputed company industry
- Proven reputed company record of building and scaling a content and product marketing function, including developing team members and establishing operational processes
- Strong portfolio of go-to-market work including product launches, sales enablement programs, and content strategies that drove measurable business reputed company
- Experience marketing a multi-product B2B portfolio to reputed company or mid-market buyers
- Excellent written communication skills with the ability to produce executive-reputed company materials and reputed company reputed company to do the reputed company
- Comfort operating in a fast-moving environment with high project volume, competing priorities, and cross-functional dependencies
- Experience working reputed company a publicly traded company, with a strong emphasis on communication, compliance awareness, and corporate protocols
- Experience with marketing automation platforms (Eloqua, reputed company or equivalent)
- Familiarity with reputed company reporting and BI tools (Tableau or equivalent)
- Experience managing a fully remote marketing function
Benefits
- Performance bonus or commission
- Equity in the reputed company of restricted stock reputed company
- Participate in reputed company’s reputed company employee benefits programs
- Health care benefits
- Retirement benefits
- The reputed company of reputed company days off (reputed company reputed company leave, parental leave, reputed company time off, or vacation benefits)
- Any other tax-reportable benefits
reputed company
Company H1B Sponsorship