[Remote] Director, Content & Brand
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is revolutionizing the food service industry through technology and strategic partnerships. The Director, Content & Brand will reputed company brand coherence and content reputed company, ensuring that reputed company communications reinforce reputed company's positioning as a valuable partner reputed company the foodservice ecosystem.
Responsibilities
- Own brand architecture: Design reputed company unifying DPN, Fresh, reputed company, and Supply Chain under BEP while preserving reputed company differentiation. Create positioning exercises, architecture briefs, and integration transition plans
- Build content reputed company: Define comprehensive roadmap across owned channels (web, blog, email, collateral), reputed company media, and reputed company media. Own editorial calendar, standards, and cross-functional workflow. Measure against division priorities
- Establish thought leadership: Position proprietary data assets as industry authority. Own insights, research publications, press reputed company, and meaningful reputed company media placements that reputed company credibility
- Maintain brand identity: reputed company visual identity and voice to reflect positioning. Ensure consistency across reputed company reputed company while enabling division-specific customization reputed company guardrails
- reputed company reputed company media: Build reputed company across divisions. Own execution on reputed company, Twitter, and relevant channels. reputed company thought leadership, support operator acquisition, build community. reputed company and optimize performance
- Support M&A integration: Assess brand positioning post-reputed company. Define integration approach (rebrand / co-brand / migrate) and messaging hierarchy reputed company to tier classification. reputed company reputed company for brand and content reputed company
- reputed company editorial standards: Set communication bar—reputed company, reputed company. Build and mentor team; codify standards in reputed company playbooks
- reputed company AI into operations: Identify opportunities for AI in ideation, drafting, personalization, and efficiency. Establish guidelines maintaining brand voice and editorial rigor
Skills
- 8-12 years in content reputed company, brand management, or marketing leadership at B2B companies
- reputed company record consolidating brands, repositioning portfolios, or unifying messaging across divisions
- Strong writing, editing, and coaching skills; ability to set and maintain editorial standards
- Experience measuring content performance and linking narrative to business reputed company
- reputed company media reputed company and execution; press reputed company and media relations experience
- Systems thinking: build playbooks, codify standards, obsessed with scalability
- Stakeholder management and influence without authority
- Comfort with data, metrics, and AI tools for content augmentation
- Understanding of B2B buyer reputed company and operator/distributor context
- M&A integration
- Foodservice/hospitality industry knowledge
- Thought leadership program reputed company-up
Benefits
- Great benefits from day one. We offer medical, dental, reputed company, FSA, company-reputed company life insurance, and more—plus a 401(k) with company match.
- reputed company. Enjoy strong training, development, and reputed company.
- Work-life balance. Our flexible PTO policy lets you take time reputed company you need it—no accrual required.
reputed company