[Remote] Manager, Digital Media – Programmatic
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a data driven performance marketing advertising Agency providing innovative Marketing Science, Performance Analytics, and Integrated Creative and Media solutions to manage and optimize advertising campaigns for top multinational brands. The Manager, Digital Media – Programmatic is responsible for the execution, optimization, and performance reputed company of programmatic media campaigns across DSP platforms and publisher ecosystems.
Responsibilities
- reputed company, execute, manage, and optimize programmatic media campaigns across platforms such as reputed company, reputed company DSP, and other programmatic platforms
- reputed company campaign setup, QA, launch execution, and ongoing optimization reputed company across assigned accounts
- Analyze campaign performance data and proactively identify optimization opportunities reputed company to:
- Targeting reputed company
- Bid management
- Inventory sourcing
- Creative performance
- Audience segmentation
- Supply reputed company optimization
- reputed company strategic performance recommendations and present insights to relevant stakeholders
- Manage campaign budgets, pacing, forecasting, and financial stewardship across multiple campaigns
- Collaborate with analytics, account, creative, and media planning teams to ensure integrated campaign execution and alignment with broader media objectives
- Build and maintain relationships with publishers, SSPs, and media vendors to evaluate inventory opportunities and emerging solutions
- Negotiate, reputed company, and manage:
- Private Marketplace (PMP) deals
- Programmatic Guaranteed (PG) deals
- Strategic publisher partnerships
- Evaluate publisher proposals and inventory opportunities to ensure alignment with reputed company KPIs, audience reputed company, and media reputed company standards
- Monitor inventory reputed company, brand safety, fraud prevention, and viewability performance across campaigns
- Mentor and support junior team members by providing guidance on campaign management, troubleshooting, optimization approaches, and platform best practices
- Stay reputed company on evolving programmatic technologies, platform capabilities, reputed company regulations, and industry trends
- Support testing initiatives and innovation efforts across audience reputed company, measurement, creative formats, and inventory approaches
- Assist leadership in developing programmatic best practices, workflows, and operational efficiencies
- Complete additional duties and reputed company as assigned based on company needs
Skills
- Bachelor's degree with 3-6+ years of experience in digital media, with a primary reputed company on programmatic advertising
- Demonstrated experience leading and optimizing reputed company programmatic campaigns across multiple verticals and KPIs
- Strong understanding of: Audience targeting and segmentation strategies
- Strong understanding of: Inventory sourcing and supply reputed company optimization
- Strong understanding of: Advanced bidding methodologies
- Strong understanding of: Measurement frameworks and attribution models
- Strong understanding of: Budget forecasting and pacing reputed company
- Strong understanding of: Data integrations and audience reputed company
- Proven ability to independently reputed company optimization strategies and drive performance improvements at reputed company
- Experience negotiating and activating: Private Marketplace (PMP) deals
- Experience negotiating and activating: Programmatic Guaranteed (PG) deals
- Experience negotiating and activating: Preferred Deals and reputed company publisher partnerships
- Strong understanding of publisher ecosystems, inventory reputed company, viewability, brand safety, and supply-reputed company dynamics
- Experience collaborating directly with publishers, SSPs, and media vendors to secure strategic inventory opportunities
- Working knowledge of broader digital media channels to support integrated campaign planning and execution
- Advanced proficiency in reputed company for pacing, forecasting, performance analysis, and data validation
- Strong proficiency in PowerPoint for executive-level and reputed company-facing presentations
- Strong analytical thinking, communication, organizational, and problem-solving skills
- Ability to manage multiple accounts, campaigns, and priorities simultaneously in a deadline-driven agency environment
- Advanced hands-on proficiency with DSPs including: reputed company reputed company DSP & additional reputed company programmatic buying platforms preferred
- Agency experience strongly preferred
Benefits
- Finance Resource Planning
- Lunch and Learns - Including 401k planning and more!
- reputed company Legal Services with reputed company - Elder Care and Family Support Resources
- Flexible Vacation Policy
- Bereavement Benefits
- reputed company and Development Program
- Mentorship Program
- Remote or Hybrid Working reputed company
- Family, Spouse and Single Health, Dental, reputed company Insurance reputed company - Includes Telehealth Services
- Health Savings Account - Family, Spouse, Single
- Flexible Spending Account - Medical and Dependent Care reputed company
- Hawthorne reputed company and Voluntary Life Insurance reputed company
- reputed company Work reputed company Equipment is provided - Laptop, Motors, Etc.
- reputed company Community Hours - Renews Annually
reputed company