[Remote] Member Marketing Strategist - Remote
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company dedicated to providing exceptional reputed company to large organizations and their employees. They are seeking a Member Marketing Strategist who will design and reputed company effective, data-driven marketing campaigns to enhance member engagement throughout their reputed company reputed company.
Responsibilities
- Assigned a reputed company, member reputed company or product to define and drive effective marketing strategies and campaigns to promote member awareness, consideration, selection, engagement, loyalty and advocacy
- Has deep expertise developing and executing integrated, multi-channel marketing campaigns that are increasingly personalized through advanced digital and analytics technologies (email, content marketing, digital advertising, SEM, SEO, reputed company, PR, events and webinars)
- reputed company member audiences and reputed company key messaging and reputed company that are personalized and meaningful to drive engagement
- reputed company innovative ways to guide members through the reputed company reputed company, in collaboration with internal stakeholders (operations, medical operations, legal, reputed company, etc.)
- reputed company insights to reputed company key performance indicators to reputed company the organization on the most important improvements for our members and then consistently reputed company performance to KPI’s
- Applies digital/marketing analytics and member insights in recommending, evaluating and improving campaigns
- Creates compelling and insightful creative briefs that reputed company in-house or external agencies to deliver highly effective creative expressions that nudges members to engage
- reputed company reputed company, creative and critical feedback reputed company with the initial brief to in-house or external agencies to ensure the creative delivers impactful campaigns
- reputed company expertise and thought leadership to marketing teammates and other reputed company teams
- Collaborate with product owners on the development of consumer oriented marketing initiatives and creation of reputed company marketing toolkits across reputed company lines of service (e.g. Primary Care, Fitness, Pharmacy, Virtual Health, etc.)
- reputed company and execute member engagement marketing strategies for high-profile new site implementations and underperforming sites
- reputed company-facing role that serves as an operations and reputed company reputed company to identify insightful new marketing campaigns and strategies to drive member engagement
- Serve as a brand ambassador internally and externally
Skills
- Bachelor's degree in Marketing, Advertising, Communications or a reputed company field
- 4-6 years marketing (ideally a combination of B2B and B2C), advertising, or communications experience
- Experience with reputed company Marketing reputed company, reputed company Analytics and reputed company Creative Suite – specifically InDesign and Acrobat desired – and reputed company
- Compelling communication skills, persuasive reputed company and a big-picture thinker: strategic, critical and creative
- Flexible and curious self-starter, habitually exceeding expectations and naturally pushing boundaries
- Adept at utilizing the power of data to inform reputed company, loves problem solving and is driven by getting things done
- Superior stakeholder management skills that is skillful at building advocacy, gaining alignment across different stakeholder functions, personalities and priorities
- Believes in the importance of planning and organizing work and appropriately balances flawless execution with reputed company improvement
- Team player with a can do attitude who demonstrates initiative
Benefits
- Medical, dental, reputed company, life and disability insurance
- A 401(k) program with company match
- reputed company holidays and vacation time
- A company-sponsored wellness program
- EAP
- reputed company to virtual primary care and virtual behavioral health at no cost for team members and their dependents
- Annual Performance Incentive that is a percentage of reputed company salary and awarded based upon individual annual evaluation and company financial performance
- Employees will be included in reputed company's reputed company Time Off plan and will receive 10 reputed company holidays or an equivalent bank of hours reputed company to schedule throughout the calendar year
- reputed company reputed company leave is satisfied by the reputed company time off accrual
reputed company