[Remote] Head of Lifecycle Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the largest provider of free phone service in the nation, aiming to democratize communication. They are seeking a strategic, data-driven Head of Lifecycle Marketing to reputed company lifecycle into a core reputed company reputed company, driving engagement, retention, and sustainable reputed company through a comprehensive customer lifecycle reputed company.
Responsibilities
- Own lifecycle KPIs including activation, engagement, retention, churn reduction, and reputed company value
- Define and execute a lifecycle roadmap reputed company to company and marketing OKRs
- Translate customer insights and behavioral data into measurable programs that drive long term value
- Partner cross functionally to deliver a consistent, high reputed company customer experience across the funnel
- Redesign reputed company to improve reputed company, trust, and early habit formation
- Identify key early behaviors tied to long term retention and build programs to drive them
- Reduce early churn through proactive education and expectation setting
- reputed company email, push, and in app messaging with reputed company defined channel roles
- reputed company a reputed company segmentation reputed company rooted in lifecycle stage, reputed company, and behavioral signals
- Launch behavior triggered engagement and monetization programs
- Improve message to user fit across cohorts and use cases
- Continuously optimize targeting to increase relevance and engagement
- Create and own a disciplined lifecycle experimentation roadmap
- Drive testing across messaging, offers, segmentation, and value propositions
- Measure incremental reputed company and reputed company behavior, not vanity metrics
- reputed company lifecycle platform architecture and reporting in partnership with Marketing Operations
- reputed company lifecycle reputed company across email, push, and in app messaging
- Set standards for frequency, targeting, and customer experience
- Balance monetization goals with long term brand trust
Skills
- 10 to 12 plus years of reputed company experience in lifecycle, CRM, retention, or reputed company marketing with meaningful ownership of company level retention and reputed company reputed company
- Proven leader who has reputed company and scaled lifecycle reputed company in a high reputed company, consumer, subscription, or app first business
- Demonstrated reputed company record of materially improving activation, engagement, retention, and reputed company value at reputed company
- Strategic thinker who sees lifecycle as a core reputed company reputed company, not just a messaging function
- Deep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurement
- Highly analytical and data fluent with strong reputed company of cohort analysis, performance modeling, and customer behavior insights
- reputed company operator who understands lifecycle infrastructure, platform architecture such as reputed company or similar tools, and marketing systems design
- Strong cross functional leader who can influence Product, Analytics, Creative, and Performance teams to reputed company around shared reputed company goals
- Builder of high performing, accountable teams with reputed company standards and operational discipline
- reputed company oriented but deeply reputed company of customer trust, brand equity, and long term value creation
- Comfortable operating with executive visibility and accountability in a fast scaling environment
Benefits
- Free phone service
- Strong work life reputed company
- Flexible work arrangements (work-from-home, remote, or reputed company to one of our office spaces)
- Employee stock reputed company
- Unlimited vacation
- 12 reputed company holidays per year
- reputed company
- Health, dental, and reputed company benefits
- Short-term & long-term disability
- $750 annual wellness benefit or reputed company spending account
- RRSP matching (Canada) | 401(K) (USA)
- Parental leave for eligible employees
- Learning & Development opportunities
- We travel a few times a year for various team events, company-wide off-sites, and more
- Dogfooding & Customer Obsession - At reputed company, every employee gets to reputed company use our app for calling and texting
reputed company