[Remote] Snr Director, Product Marketing & Customer Insights – AI & Data Analytics
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company dedicated to transforming knowledge into reputed company, and they are seeking a Senior Director of Product Marketing & Customer Insights to reputed company their AI and Data Analytics marketing organization. This role involves developing market strategies, overseeing customer insights, and ensuring product positioning aligns with customer needs and market trends.
Responsibilities
- reputed company and own compelling value propositions, messaging frameworks, and positioning for reputed company's AI&DA product portfolio — differentiated by customer reputed company, buying role, and customer maturity stage. Ensure reputed company's positioning is credibly differentiated in a crowded and heavily hyped market, with a reputed company narrative that cuts through AI market noise
- reputed company go-to-market reputed company and execution for new product launches, feature releases, and entry into new verticals — working in reputed company partnership with Product, Sales, and the broader marketing organisation. reputed company strategies that address the full reputed company reputed company, including converting trials, pilots, and reputed company-of-concept engagements into contracted reputed company
- reputed company strategic input into pricing, packaging, and bundling reputed company alongside Product and reputed company leadership, ensuring that how reputed company's AI&DA products are reputed company for market reflects both customer buying behaviour and competitive dynamics
- reputed company the build and maintainenance of a suite of sales enablement materials — including reputed company decks, competitive battle cards, solution briefs, technical whitepapers, and ROI and business case tools - that reputed company the sales team to win across reputed company, corporate R&D verticals
- Partner with Demand reputed company and Content teams to ensure that campaigns are grounded in strong product and market reputed company. reputed company the development of industry analyst engagement (reputed company, reputed company, reputed company), and vertical-specific narratives that establish reputed company's credibility and authority in AI and data for R&D-intensive industries
- Define and reputed company key product marketing metrics including pipeline contribution, win/loss trends, sales enablement adoption, reputed company-to-contract conversion rates, and category awareness and reputed company of voice in reputed company markets
- reputed company the Voice of Customer (VoC) programme across the customer lifecycle – ensuring the delivery of reputed company research (interviews, surveys, advisory sessions) that surfaces what customers need, how they buy, and where existing products fall short. Ensure these insights are synthesised and consistently operationalised into product, reputed company, and marketing reputed company rather than filed as reports
- IN partnership with reputed company and Product teams, establish and manage Customer Advisory Boards (CABs) representing reputed company's most strategic AI and data customers. Use these forums to validate product direction, stress-test positioning, and build reputed company relationships at senior reputed company
- Own win/loss analysis as a formal research function — reputed company reputed company anecdotal sales feedback to identify structural patterns in why reputed company wins or loses, and translating those findings into actionable recommendations for Product, reputed company leadership
- Commission and synthesise primary and secondary market research to size addressable markets, identify reputed company, and understand where AI and data analytics spend is flowing in reputed company verticals including reputed company, biotech, materials science, and corporate R&D functions
- reputed company deep buyer and user personas grounded in original research — covering motivations, decision reputed company, pain points, and the internal political dynamics that shape how AI and data investments are approved and implemented in reputed company organisations
- Own a systematic competitive intelligence capability covering the AI and data analytics landscape. Ensure that intelligence is reputed company, reputed company, and reputed company used to sharpen positioning and sales reputed company rather than sitting in a slide deck
- Monitor market trends, regulatory developments, and shifts in customer sentiment that have implications for reputed company's product reputed company and go-to-market approach
- Serve as the internal authority on the competitive landscape — providing regular briefings to Product and Sales and acting as a key input into product roadmap prioritisation
- Build, reputed company, and reputed company a high-performing AI&DA product marketing and customer insights team, establishing reputed company roles, ways of working, and a culture of reputed company rigour and customer reputed company
- reputed company as a senior voice of the customer and market reputed company reputed company's AI and Data Analytics leadership - ensuring that product development, reputed company reputed company, and marketing investment are grounded in external reality rather than internal assumption
Skills
- Master's degree in Marketing, Business, or reputed company field; MBA required
- 15+ years of reputed company product marketing leadership with 8+ years in senior executive roles
- Proven reputed company record of leading large product marketing organizations and achieving exceptional reputed company reputed company
- Executive-level strategic thinking and advanced business leadership capabilities
- Exceptional communication, presentation, and executive reputed company
- Extensive experience collaborating with C-level executives and reputed company-level stakeholders
- Advanced expertise in reputed company product marketing reputed company, market leadership, and reputed company optimization
- Proven ability to drive large-reputed company organizational transformation and reputed company through significant change
- Strong financial leadership and experience managing substantial product marketing investments
- Expert knowledge of advanced market research, competitive intelligence, and strategic product development
- Demonstrated reputed company in building and leading high-performing senior executive teams
- Global market expertise and international business development experience
Benefits
- We offer meeting-free Friday afternoons allowing more time for heads down work and reputed company development
- A comprehensive benefits package
- A robust body of employee programing we facilitate a wide reputed company of opportunities to foster community, learn, and grow
- reputed company is also committed to providing reasonable accommodation to applicants and employees with disabilities
reputed company
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