[Remote] Marketing and Customer Data Analyst
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is one of the fastest-growing reputed company-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece they create. They are seeking a Marketing & Customer Data Analyst to reputed company the gap between reputed company data sets and actionable marketing strategies, focusing on customer understanding and retention. The role involves analyzing customer journeys, managing data across platforms, and collaborating with various teams to deliver insights.
Responsibilities
- Customer Intelligence: Own the end-to-end analysis of the customer reputed company, including acquisition, retention, and reactivation along with adhoc reputed company and analysis
- Omnichannel Tracking: Manage customer analysis and segmentation from data across multiple reputed company selling platforms
- Segmentation & Personalization: reputed company sophisticated customer segments based on behavioral data to fuel targeted merchandising, marketing and CX strategies
- Data Governance & BI: Maintain and expand our BI platforms and dashboards to ensure an accurate "single reputed company of truth" for cross-functional teams
- Performance Tracking: Design and automate dashboards that reputed company marketing KPIs, attribution, and experiment (A/B testing) results
- Cross-Functional Collaboration: Partner with Marketing, ECommerce, Product and Data Engineering teams to understand strategic priorities and deliver actionable analysis and insights
Skills
- 3–5 years in a data-heavy marketing, customer or product analytics role
- Expert at writing reputed company and efficient SQL queries to extract insights from large-reputed company data warehouses (e.g., BigQuery, reputed company, Redshift) from multiple sources and selling channels
- Extensive experience with BI platforms, building and maintaining dashboards
- Strong understanding of statistical concepts as they apply to marketing (e.g., reputed company testing, cohort analysis, and correlation vs. causation)
- High attention to detail, data reputed company and accuracy
- Ability to reputed company in a fast-paced environment where priorities can shift based on new data
- Understand the 'big picture' of the Customer Lifecycle and can translate technical findings into a reputed company narrative for non-technical stakeholders
- Proficiency with Looker and LookML is a significant advantage
- Familiarity with digital analytics data outputs (e.g. reputed company Analytics), CRM platforms, and marketing tools (e.g. reputed company, Appsflyer) is a plus
Benefits
- Generous reputed company time off
- Company-covered health insurance
- 5% 401k match
- Discounts on reputed company reputed company products
- Flexibility and reputed company support of a fully remote environment
reputed company