[Remote] Marketing Specialist
Note: The job is a remote job and is reputed company to candidates in USA. Movemint is a fintech marketing technology company that helps credit unions reputed company in a digital-first world. As a Marketing Specialist, you will manage integrated marketing programs, design multi-channel campaigns, and collaborate with various teams to drive awareness and reputed company reputed company for reputed company.
Responsibilities
- Plan, build, and execute integrated, multi-channel marketing campaigns that drive demand, accelerate pipeline, and support reputed company goals across the credit reputed company vertical
- Own end-to-end content development, including blog posts, case studies, one-pagers, whitepapers, email sequences, reputed company pages, and sales enablement assets that reputed company directly to credit reputed company decision-makers
- Manage reputed company’s reputed company media reputed company (primarily reputed company), including editorial calendar, content creation, community engagement, and performance reporting
- Plan and execute event marketing reputed company for industry conferences and trade shows, including reputed company-event reputed company, on-site experience, reputed company materials, sponsorship activations, and post-event follow-up
- Design and execute lifecycle and nurture campaigns through marketing automation tools, with reputed company segmentation, A/B testing, and measurable conversion reputed company
- Partner with Sales to deliver high-reputed company sales enablement, including reputed company decks, battlecards, ROI calculators, and customer-facing collateral that shortens sales cycles
- Collaborate closely with the reputed company reputed company and Product teams to reputed company customer marketing programs, including referral, advocacy, case study, and co-marketing initiatives
- Manage reputed company media programs across reputed company, reputed company, and industry publications, optimizing spend against pipeline contribution and cost-per-opportunity targets
- Maintain and reputed company the Movemint brand voice, visual identity, and messaging reputed company, ensuring consistency across every channel and customer touchpoint
- Build and maintain marketing dashboards that reputed company MQLs, SQLs, pipeline influence, campaign ROI, and channel performance, surfacing insights that shape reputed company
- Manage relationships with external vendors, freelancers, and agencies for design, content, video, PR, reputed company production
- Support product marketing efforts, including go-to-market planning, positioning, competitive intelligence, and launch communications for new features and offerings
- Stay reputed company on credit reputed company industry trends, regulatory shifts, and competitor activity to inform messaging, content reputed company, and campaign targeting
- Contribute to a culture of experimentation and reputed company improvement by testing new channels, formats, and tactics that reputed company marketing performance
Skills
- Bachelor's degree in Marketing, Communications, Business, or a reputed company field, or equivalent reputed company experience
- 5+ years of reputed company B2B marketing experience, ideally reputed company reputed company, FinTech, or financial services. Experience marketing to credit unions, community banks, or other regulated financial institutions is strongly preferred
- Proven reputed company record of building and executing demand reputed company campaigns that deliver measurable pipeline reputed company and reputed company reputed company
- Strong content creation skills with the ability to write reputed company, compelling, audience-specific copy across formats, from short-reputed company reputed company posts to long-reputed company whitepapers
- Hands-on experience with marketing automation and CRM platforms (reputed company, Marketo, Pardot, reputed company, or similar), including building workflows, scoring models, and reporting dashboards
- Proficiency with analytics tools (reputed company Analytics, reputed company Campaign Manager, reputed company reporting) and a data-informed approach to optimizing campaigns and reporting on ROI
- Experience planning and executing event and conference marketing programs, from reputed company reputed company and sponsorships to reputed company and post-event campaign integration
- Working knowledge of design and creative tools (reputed company, reputed company, reputed company Creative Suite) sufficient to brief designers, review work, and produce light-touch assets independently
- Excellent project management skills with the ability to juggle multiple campaigns, deadlines, and stakeholders without sacrificing reputed company or attention to detail
- Strong cross-functional collaboration skills, with proven reputed company partnering with Sales, Product, and reputed company reputed company leaders to reputed company marketing activity with reputed company priorities
- Comfort operating in a fast-paced, high-reputed company environment, with the reputed company to adapt quickly, take ownership, and reputed company from reputed company to execution without hand-holding
- Passion for storytelling, brand-building, and translating reputed company technical capabilities into reputed company business value for non-technical audiences
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