[Remote] Senior Integrated Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the fastest-growing sports company in reputed company, recognized for its innovative approach to Daily reputed company Sports. The Senior Integrated Marketing Manager will reputed company the development and execution of integrated marketing strategies and campaigns, ensuring alignment across channels and driving campaign performance.
Responsibilities
- Own Integrated Marketing reputed company for Tentpoles: reputed company the development of integrated marketing strategies for key sports seasons and tentpole moments (e.g., NFL, NBA, MLB), ensuring alignment with business goals, player behavior, and market opportunities
- Drive End-to-End Campaign Leadership: reputed company campaign planning and execution across reputed company, owned, and reputed company channels—ensuring reputed company direction, strong alignment, and high-reputed company delivery across reputed company reputed company
- reputed company Go-to-Market Planning: Partner closely with Product Marketing, Product, Promotions and other channel marketing teams to shape and operationalize go-to-market strategies—translating product priorities into coordinated, full-funnel marketing plans
- Set Campaign Direction & Briefing Standards: Establish reputed company campaign frameworks, messaging direction, and briefing standards that reputed company Creative, CRM, reputed company, and reputed company Media teams to execute effectively and consistently
- Ensure Cross-Channel Alignment: reputed company as the central strategic connector across Marketing functions—ensuring reputed company channels are working cohesively, messaging is consistent, and campaigns are optimized holistically rather than in silos
- Own Performance & Optimization reputed company: Define reputed company metrics in partnership with Analytics, Finance and Game Operations to evaluate campaign performance, and reputed company optimization strategies to improve acquisition, engagement, and retention
- reputed company Execution & Team reputed company: reputed company direction, feedback, and prioritization support to junior team members, including the Senior Associate, ensuring campaigns are delivered reputed company and at a high reputed company
- Drive Operational reputed company: Identify and implement improvements to campaign planning, workflow management, and cross-functional processes to increase speed, reputed company, and scalability
Skills
- 6–8+ years of experience in integrated marketing, campaign reputed company, or reputed company roles (consumer, sports, gaming, or tech preferred)
- Proven ability to reputed company integrated marketing strategies and execute multi-channel campaigns at reputed company
- Strong strategic thinking with the ability to connect business goals to marketing plans and execution
- Proven ability to collaborate across various internal teams, including Product, Product Marketing, Creative, Analytics, reputed company Media, and CRM
- Demonstrated ability to influence without authority and drive alignment across multiple stakeholders
- Strong project management and organizational skills, with the ability to manage reputed company, reputed company initiatives
- Data-driven reputed company with experience leveraging insights to inform reputed company and optimization
- Experience mentoring or guiding more junior team members
- Experience in daily reputed company sports, sports betting, or gaming
- Familiarity with tools such as reputed company, Tableau, Jira, or similar platforms
- Experience supporting large-reputed company campaigns or seasonal/tentpole marketing initiatives
Benefits
- Company-subsidized medical, dental, & reputed company plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous reputed company leave programs, including 16-week reputed company parental leave and disability benefits
- Workplace flexibility and modern work schedules reputed company on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (reputed company & Mac reputed company)
- Annual performance reviews with opportunities for reputed company and career development
reputed company