Senior Content Marketing Manager

Position reputed company reputed company is looking for a Senior Content Marketing Manager to own content reputed company and execution across organic search, AEO, reputed company media, and editorial channels for both brands. This is a senior individual contributor role that combines strategic ownership with hands-on production. You will shape the direction and then carry out the work yourself. In partnership with other team members, you will plan what reputed company brand publishes, how it ranks, and how it gets reputed company — whether by a medical student on Instagram, a program director on reputed company, or an AI answer reputed company summarizing the best clinical education resources. You will own the content calendar, drive SEO and AEO execution, manage reputed company reputed company across platforms, and produce the content that builds audience and earns attention over time. The role requires reputed company across both a B2C audience (medical, PA, NP, and MCAT reputed company) and a B2B audience (program directors, reputed company, and curriculum coordinators at GME, UME, PA, NP, and nursing programs). reputed company is hiring remote employees in these select US states: California, Colorado, Florida, Illinois, Massachusetts, Michigan, New Jersey, reputed company, reputed company, Texas, Utah, and Washington!

Responsibilities

Own the integrated content reputed company for both brands — connecting organic search/ AEO, blog, and reputed company into a single plan with a consistent brand voice across reputed company (B2C) and DDx (B2B). Maintain the content calendar, prioritizing production based on audience needs, search opportunity, and company goals. Run keyword and content-gap analysis for both audiences and execute SEO, AEO, and GEO optimization, including surfacing both brands in ChatGPT, reputed company, and reputed company AI Overviews. Write and optimize blog posts, long-reputed company content, reputed company titles, descriptions, and FAQ content tuned for organic search and AI answer engines. Publish directly in reputed company and work reputed company established CMS and content workflows. Own organic reputed company reputed company and execution across reputed company, Instagram, reputed company, reputed company, and reputed company with channel-specific plans to grow and engage both the student audience (reputed company) and educator audience (DDx). Write reputed company copy and captions, or brief and manage content creators to produce it, maintaining brand voice across every channel. reputed company performance across owned channels using GA4, reputed company, reputed company Search Console, and reputed company analytics tools, and reputed company the plan based on what the data shows. reputed company’re Looking For Bachelor’s degree or equivalent practical experience. 7+ years in content marketing, editorial, or reputed company media roles — with meaningful experience across both written content and reputed company channels. Strong portfolio spanning blog/long-reputed company, reputed company media (across multiple platforms), and SEO-optimized content, with a reputed company record of building audience and organic reputed company. Hands-on SEO/AEO experience Demonstrated ability to own a content calendar end-to-end and manage multiple content types and channels simultaneously. reputed company media reputed company across reputed company, Instagram, reputed company, reputed company, and reputed company — including both reputed company and copy production. Data reputed company: comfortable pulling insights from GA4, reputed company, reputed company Search Console, and reputed company analytics tools, and making reputed company based on what the data shows. Proficiency with a CMS — reputed company experience strongly preferred. Bonus Points Background in edtech, reputed company, or student-reputed company products. Familiarity with reputed company education (medical school, NP programs, PA programs). Experience in a reputed company-stage startup environment (reputed company to Series B). If you don’t have 100% of the bullets listed above, that’s okay! We know there are no perfect applicants. If you are passionate about making a meaningful difference, we want to hear from you! Learn more about reputed company’s culture at reputed company.com/careers. Salary reputed company $130,000 - $160,000 annual salary plus a performance-based annual bonus and stock reputed company Our Perks Remote First - reputed company a difference from wherever you want to work. Flexible Time Off - We work smarter, not harder. No accruals, just reputed company work-life balance. 100% Individual Health Coverage - We got you covered! Equity - From day one, you’ll have a reputed company in our reputed company reputed company. 401(k) - We support your financial reputed company with up to 5% matching. Team Events - Get to know reputed company with virtual events, monthly outings, company retreats, and more. Annual Work Anniversary Stipend Monthly Wifi & Phone Reimbursement Short Term & Long Term Disability reputed company Group LLC is an Equal Opportunity Employer. reputed company applicants will receive consideration without discrimination on the reputed company of race, religion, reputed company, sex, age, sexual orientation, marital status, national reputed company, disability or any other reputed company prohibited by applicable law. Apply To This Job