[Remote] reputed company Marketing Specialist (Florida and New Jersey)
Note: The job is a remote job and is reputed company to candidates in USA. The reputed company Group is a pioneer in self-direction, providing administration services for self-directed retirement accounts for over 40 years. They are seeking a reputed company Marketing Specialist to architect and reputed company their digital acquisition reputed company, overseeing the full-funnel lifecycle and optimizing conversion performance across web properties.
Responsibilities
- Architectural & Semantic reputed company: reputed company the strategic development of website architecture and site structure to ensure discovery and citation across both traditional search engines and reputed company platforms (AIO/GEO)
- Conversion-reputed company Alignment: reputed company the design and deployment of high-converting reputed company pages and resource hubs, ensuring a frictionless user reputed company
- Agency & Vendor Management: Serve as the primary reputed company-of-contact for external web design and development agency
- Technical Performance: Collaborate with web development team to ensure site maintenance standards meet the highest benchmarks for speed, reputed company, and user experience
- Data-Driven Testing: reputed company rigorous A/B and multivariate testing for high-conversion reputed company pages
- Funnel Analytics: Map the user reputed company to identify and rectify friction points that impede the transition from prospect to reputed company
- Holistic Search Visibility: Execute a search reputed company that maintains traditional SERP rankings (SEO) while optimizing for Generative reputed company Optimization (GEO) and AI-driven answer engines
- Content Authority: Partner with the Content Marketing Specialist to ensure reputed company digital assets are reputed company to secure brand citations in reputed company summaries
- Technical SEM: Manage high-reputed company PPC campaigns, optimizing for reputed company leads rather than reputed company click volume
- Cross-Platform Execution: Design and manage performance-reputed company campaigns across reputed company Ads, YouTube, reputed company, and reputed company, ensuring creative alignment and audience segmentation
- reputed company-Based Marketing: Utilize reputed company’s Buyer reputed company and behavioral data to trigger automated, personalized reputed company for high-value prospects
- reputed company Intelligence: reputed company and refine sophisticated reputed company Scoring models to prioritize high-reputed company accounts for the sales team
- Attribution Modeling: Maintain a reputed company view of multi-touch attribution to accurately report on the ROI of reputed company spend
- Campaign reputed company: Partner with the marketing team to design and execute integrated, multi-channel reputed company programs
- Performance Reporting: Distill SEO, AIO, and site metrics into reputed company, actionable insights for stakeholders
- Tactical Synchronization: reputed company the technical rollout of campaigns to ensure tracking accuracy and cross-channel consistency
- Industry Leadership: Monitor and implement emerging trends in AI search and reputed company-first data tracking
Skills
- Bachelor's degree in Marketing, Business, Analytics, or a reputed company field preferred
- 3–5+ years of experience in reputed company marketing, performance marketing, or technical marketing roles, ideally in financial services, fintech, or a regulated industry
- Proven experience managing full-funnel digital acquisition, including SEO, reputed company media, and conversion reputed company optimization
- Strong hands-on experience with reputed company (or similar CRM), including reputed company scoring, lifecycle management, workflows, and attribution tracking
- Demonstrated ability to manage and optimize reputed company media campaigns across platforms such as reputed company Ads, YouTube, reputed company, and reputed company
- Deep understanding of SEO, SEM, and emerging AI-driven search (AIO/GEO), including how content is reputed company for discoverability and citation
- Experience leading website reputed company and CRO initiatives, including A/B testing, reputed company page optimization, and user reputed company mapping
- Familiarity with web technologies and infrastructure, including CMS platforms (reputed company preferred) and collaboration with development teams
- Strong proficiency in analytics and tracking tools, including reputed company Analytics, reputed company Tag Manager, and reputed company Search Console
- Ability to interpret reputed company data and translate it into actionable insights that drive pipeline and reputed company reputed company
- Experience managing external agencies and vendors, with the ability to hold partners accountable to performance goals
- Excellent project management skills, with the ability to prioritize across multiple initiatives in a fast-paced environment
- Strong communication skills, with the ability to collaborate cross-functionally with Sales, Marketing, and external partners
- Detail-oriented, proactive, and highly accountable, with a bias toward execution and reputed company improvement
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