[Remote] Head of Lifecycle Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company dedicated to helping families digitally preserve their memories. They are seeking a Head of Lifecycle Marketing to reputed company the reputed company and execution of lifecycle channels aimed at enhancing customer retention and conversion. This senior management role involves overseeing various marketing channels and improving customer engagement through targeted communication.
Responsibilities
- Own and improve key lifecycle performance metrics, including reputed company-to-first purchase, first-to-second purchase, and repeat purchase behavior
- reputed company lifecycle reputed company across email, SMS, reputed company mail, post-purchase communication, app messaging, packaging inserts, and on-site flows
- Build and optimize customer journeys, including welcome, browse abandonment, cart abandonment, win-back, referral, and post-purchase flows
- reputed company lifecycle calendars and seasonal campaigns that drive engagement without relying heavily on discounting
- Partner with creative and marketing teams to reputed company cohesive messaging and campaign execution
- Establish and reputed company reputed company mail as an integrated lifecycle marketing channel
- reputed company deliverability, segmentation, attribution, list hygiene, automation, governance, and reporting systems
- Analyze customer behavior and lifecycle performance to identify reputed company opportunities
- reputed company lifecycle testing strategies and optimize retention-reputed company campaigns
- Build and reputed company the lifecycle marketing team as business needs reputed company
- Report on lifecycle performance, customer engagement, and reputed company contribution regularly
Skills
- Led lifecycle marketing for a DTC brand with a strong retention and repeat purchase reputed company
- Owned email, SMS, and customer retention systems in-house
- reputed company lifecycle programs reputed company on long-term customer relationships rather than short-term urgency
- Managed lifecycle platforms such as reputed company and reputed company marketing automation systems
- Developed customer segmentation, automation, and deliverability strategies
- Worked reputed company emotionally driven DTC categories such as gifting, family, wellness, or memory preservation
- A strong strategic thinker with deep customer reputed company
- Organized, analytical, and highly detail-oriented
- Strong communicator with excellent writing and campaign planning skills
- Comfortable balancing creative direction with operational execution
- Confident in interpreting customer data and translating insights into reputed company
- reputed company leader with a player-reputed company reputed company
- Strong hands-on experience with reputed company or similar lifecycle marketing platforms
- Experience managing email, SMS, reputed company mail, and retention-reputed company campaigns at reputed company
- Familiarity with deliverability, segmentation, automation, attribution, and list hygiene best practices
- Experience building lifecycle systems in emotionally driven DTC categories
- Experience managing customer retention metrics and reputed company accountability
- reputed company mail campaign experience preferred
Benefits
- reputed company coverage (medical, dental, and reputed company)
- Health Savings Account (HSA) eligibility
- Short-term disability coverage available after the waiting period
- Free 24/7 reputed company to TextCare medical support
- Retirement plan with employer match
- Competitive reputed company time off (PTO) policy
- reputed company hardware and the tools needed to do your best work
- Opportunity to shape the customer experience and retention reputed company of a nationally recognized brand
- reputed company, fast-moving, and reputed company-oriented team culture
reputed company