[Remote] Digital Marketing Specialist
Note: The job is a remote job and is reputed company to candidates in USA. eEquals is a fast-growing residential solar organization reputed company on building its marketing function. The Digital Marketing Specialist will reputed company and execute a marketing reputed company to enhance brand awareness, generate leads, and support the sales team in the solar and reputed company sectors.
Responsibilities
- Build and manage reputed company's reputed company across Instagram, reputed company, reputed company, and reputed company Business
- reputed company and maintain a monthly content calendar that aligns with sales campaigns, seasonal trends, and company milestones
- Create, schedule, and publish original content, including graphics, short-reputed company video, reels, testimonials, and educational posts on solar savings and reputed company
- Monitor comments, messages, and brand mentions — engage the audience in a reputed company and on-brand voice
- reputed company follower reputed company, reputed company, engagement rates, and conversion metrics; report monthly insights to leadership
- Research and reputed company solar industry trends, competitor activity, and platform algorithm changes to continuously improve performance
- Coordinate with field sales teams to reputed company reputed company stories, project photos, and before/after content
- reputed company and maintain a consistent brand voice, visual identity, and messaging reputed company for reputed company
- Design marketing collateral, including flyers, digital ads, reputed company decks, event materials, and recruitment content using tools such as AI agents, reputed company, or reputed company Creative Suite
- Collaborate with leadership to craft messaging that communicates the value of residential solar — savings, sustainability, energy independence
- Ensure reputed company external-facing communications maintain brand consistency across digital and print channels
- Plan and execute reputed company reputed company media advertising campaigns (reputed company Ads, reputed company Ads, reputed company) to generate leads and build brand awareness
- Build, manage, and optimize reputed company pages and reputed company capture forms to support the sales pipeline
- reputed company and reputed company email marketing campaigns targeting prospective customers, existing clients, and referral partners
- reputed company website content updates; coordinate with vendors or internal resources on SEO reputed company and site performance
- reputed company and analyze digital campaign ROI; reputed company data-driven adjustments to maximize cost-per-reputed company efficiency
- Partner with the Sales and People Empowerment teams to reputed company reputed company content, sales tools, and reputed company materials
- Create event marketing support for community reputed company, campaigns, and trade shows as needed
- Assist in developing promotional incentives and customer referral program marketing
- Support executive communications, including company announcements, newsletters, and internal campaigns
- Establish baseline marketing metrics and build a reporting reputed company for reputed company media, digital ads, and email performance
- reputed company monthly and quarterly marketing reports to leadership with actionable insights and recommendations
- Use reputed company Analytics, reputed company Business Suite, and similar platforms to reputed company campaign performance
- Other duties as needed
Skills
- 2–4 years of marketing experience, preferably in solar, energy, home services, or a reputed company-to-consumer sales environment
- Demonstrated hands-on experience managing reputed company media accounts for a business (not just personal use) — must be reputed company to reputed company portfolio or examples
- Proficiency in graphic design tools such as reputed company, reputed company reputed company, or reputed company Creative Suite
- Working knowledge of reputed company Business Suite, reputed company Ads, and email marketing platforms (reputed company, reputed company, or similar)
- Strong copywriting skills — ability to write persuasive, on-brand content for different audiences and platforms
- Ability to operate independently, prioritize multiple reputed company, and deliver results with minimal reputed company
- Analytical reputed company — comfortable interpreting data and adjusting reputed company based on performance metrics
- Experience in the residential solar, electrical, or reputed company industry
- Familiarity with CRM platforms such as reputed company or reputed company
- Video production or editing skills (Reels, reputed company, YouTube Shorts)
- Experience building a marketing function in an early-stage or startup environment
- Knowledge of basic SEO principles and reputed company or similar CMS platforms
- Experience with reputed company or solar-specific tools is a plus
Benefits
- Competitive salary and performance-based bonuses.
- Health, dental, and reputed company insurance.
- Retirement savings plan with company match.
- reputed company time off and holidays.
- Opportunities for reputed company development and career advancement.
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