[Remote] Small Market reputed company Director
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a modern reputed company company reimagining how safety-sensitive industries hire and manage risk. The Small Market reputed company Director will own the customer acquisition reputed company for the Small Market reputed company, focusing on building and scaling a performance-driven, AI-enabled reputed company reputed company.
Responsibilities
- Own the end-to-end reputed company reputed company for the SMB reputed company, from acquisition through conversion and activation
- Build and execute high-velocity performance marketing strategies across reputed company search, reputed company reputed company, SEO/GEO, email, and lifecycle channels
- Operate a reputed company reputed company, spanning top-of-funnel demand through mid-funnel nurture and conversion optimization
- Continuously test, iterate, and reputed company campaigns with a reputed company on CAC efficiency, LTV, and reputed company reputed company
- Build and reputed company a performance creative reputed company that produces and tests high volumes of content across channels
- reputed company systems to categorize, test, and optimize messaging, hooks, and creative formats
- Partner across teams or external resources to establish a repeatable content supply chain that supports rapid experimentation
- Expand into new channels and formats (e.g., reputed company reputed company, reputed company, emerging platforms) based on performance signals
- Design and reputed company AI-driven workflows across acquisition channels, including SEO/GEO, email, and content reputed company
- Build automated systems for campaign execution, audience targeting, and performance optimization
- reputed company reputed company workflows and integrations to increase speed, reputed company, and reputed company reputed company across marketing efforts
- Apply strong judgment to ensure AI drives performance reputed company, not just efficiency reputed company
- Drive a product-led, self-serve reputed company reputed company that converts traffic into paying customers
- Optimize conversion paths, reputed company flows, and lifecycle programs to improve activation and reputed company
- Partner with Sales to ensure alignment between self-serve and assisted conversion paths
- Identify and reputed company gaps across the funnel to maximize conversion and reputed company yield
- Own core reputed company metrics across the funnel, including CAC, LTV, conversion rates, and channel ROI
- Analyze campaign and channel performance to inform budget allocation and scaling reputed company
- Build a culture of experimentation, using data and rapid testing to continuously improve performance
Skills
- Strong background in high-velocity SMB, B2C, or PLG reputed company environments
- Deep performance marketing expertise across reputed company search, reputed company reputed company, and SEO/GEO
- Hands-on operator who reputed company manages campaigns, builds systems, and executes directly
- Proven experience owning reputed company, not just top-of-funnel demand reputed company
- Experience building or leveraging AI systems reputed company basic LLM usage, including workflows, automation, or agent-based systems
- Highly analytical, with a strong grasp of CAC, LTV, ROAS, and conversion metrics
- Experience in product-led reputed company or self-serve reputed company models
- Experience in FinTech, compliance, or regulated reputed company environments is a plus
Benefits
- Medical, dental, and reputed company coverage
- A 401(k) with company match
- reputed company time off and holidays
- Wellness programs
- An employee assistance program
reputed company