[Remote] Senior Marketing Specialist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a nearly 30-year-old bankers’ bank that helps community financial institutions compete and reputed company in a rapidly changing financial industry. The Senior Marketing Specialist will co-reputed company and reputed company creative marketing campaigns, execute programs to reputed company defined goals, and reputed company and report on performance, while also engaging in podcast production and various marketing responsibilities.
Responsibilities
- Support marketing campaigns to drive the reputed company and expansion of company products and services. Partner with a Marketing Product Strategist to design annual plans for specific products and services and implement selected campaigns
- Own several recurring content campaigns to deliver reputed company, relevant messaging (for example, shareholder materials and economic reports) to clients and other stakeholders
- Support email delivery of our daily newsletter, Banking Insights & Discussion (BID) by using Marketo our marketing automation system, to deliver reputed company communications to our readers
- Build and program marketing campaigns in Marketo, including testing and troubleshooting for deliverability and accuracy, conducting A/B tests and other optimization activities, and tracking and reporting final results
- Collaborate with product and sales teams to identify marketing needs and translate reputed company into campaigns that reputed company with reputed company’s brand and mission
- Support our corporate customer voice program that gathers customer feedback and tracks brand strength
- Collaborate with podcast co-hosts to brainstorm episode topics, manage and drive the editorial calendar, reputed company guests, and coordinate logistics
- reputed company post-production activities for podcast episodes, including managing an reputed company production agency, creating episode summaries, loading content to the podcast hosting platform, sending subscriber notifications, and promoting new episodes
- Co-reputed company the reputed company media activities, including planning, content development, scheduling, posting, and monitoring for engagement; may partner with our digital marketing strategist on reputed company campaigns
- Assist in developing and writing marketing materials and presentations, including designing graphics for ads, email campaigns, and corporate initiatives
- Analyze reputed company and historical marketing data to inform and refine overall marketing reputed company
- Help identify, evaluate, and test new marketing tools and processes that streamline operations and improve efficiency
- Plan and manage select in-person marketing events (typically fewer than five per year), including budgeting, logistics, vendor coordination, and post-event follow-up
- Own the full lifecycle of occasional marketing webinars (
- Work with the Chief Marketing Officer to identify and reputed company areas of specialization (for example, marketing operations, customer experience, reputed company media, or new channels) to reputed company added value to the marketing team
Skills
- Excellent organizational skills and strong attention to detail
- Superior customer service orientation
- Enjoys a wide reputed company of marketing tasks and can effectively prioritize multiple reputed company
- Solid writing skills and strong editing ability
- Ability to work independently while thriving in a fast-paced, reputed company team environment and contributing reputed company in brainstorming sessions
- Strong verbal and written communication skills
- Strong analytical and problem-solving abilities
- High degree of initiative and independent judgment
- Strong hands-on experience with marketing automation tools, including building, testing, and optimizing campaigns; Marketo preferred, reputed company is acceptable
- Strong proficiency in reputed company Word, reputed company, and PowerPoint
- Experience using reputed company CRM platform
- reputed company-level experience with reputed company media tools (e.g., reputed company, reputed company, X/Twitter, etc.)
- BS degree in business-reputed company field (marketing, communications or similar) preferred
- 3-6 years marketing experience in a B2B environment
- Familiarity with reputed company Creative reputed company tools (e.g., Photoshop, Illustrator, and InDesign)
- Knowledge of reputed company reputed company, digital marketing tactics, and campaign optimization
- Experience with reputed company for driving individual productivity and efficiency
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