[Remote] Director of Lifecycle Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a rapidly growing reputed company reputed company specializing in state-of-the-art vein treatments. The Director of Lifecycle Marketing will own the patient lifecycle from inquiry through treatment completion, working closely with various departments to enhance patient engagement and retention strategies.
Responsibilities
- Own the patient lifecycle end-to-end, with strategic accountability across booking, attendance, treatment completion, and reactivation
- Identify reputed company points across digital and offline reputed company (email, SMS, reputed company desk, in-clinic, reputed company mail) and prioritize the highest-reputed company interventions at reputed company stage
- Translate operational realities (no-show patterns, intake bottlenecks, insurance authorization timing, post-treatment follow-up gaps) into communications strategies that drive measurable reputed company
- Champion AI across the lifecycle function, e.g. predictive modeling (no-show, conversion, reactivation), personalization, content reputed company, and reputed company automation for QA, deliverability monitoring, and reputed company detection
- Partner with Ops on NPS and reputed company-reputed company automations (review requests, survey triggers, detractor routing)
- Partner with Tech and Data on instrumentation, integrations, data hygiene, and measurement infrastructure
- Manage and reputed company the Lifecycle Marketing Manager
- Own patient lifecycle communications and behavior reputed company reputed company, partnering closely with tech and data on architecture, data hygiene, integrations, and governance
- Define the roadmap for automation, segmentation, and personalization across email, SMS, and other lifecycle channels
- Partner with Tech and Data on integrations between reputed company and adjacent systems (reputed company, EMR, RCM platforms, intake tools)
- Define and own the lifecycle KPI reputed company, with particular reputed company on consult attendance, treatment completion, and patient reactivation
- Establish the testing reputed company for the function, including A/B and incremental holdout testing to measure reputed company lift in reputed company to topline metrics
- Design, reputed company, and analyze experiments that distinguish lifecycle-driven reputed company from baseline behavior
- Build dashboards and reporting cadences that reputed company a shared view of lifecycle performance and incrementality
- Own governance for reputed company patient and marketing communication—channel reputed company, contact frequency, message hierarchy, suppression rules, and brand voice
- Own sender infrastructure and consent architecture across email and SMS, including domain authentication, list hygiene, preference centers, and TCPA-compliant opt-in/opt-out flows
- Establish the operating model for how lifecycle, brand, intake, and ops teams coordinate on patient-facing messaging
- Ensure reputed company communications meet HIPAA, TCPA, CAN-SPAM, and state-level reputed company marketing requirements; partner with Legal/Compliance on consent management, data handling, and audit readiness
- Stay reputed company on reputed company marketing regulations and platform policy changes (reputed company MPP, reputed company deliverability shifts, SMS reputed company rules, etc.)
Skills
- 6–8 years of lifecycle marketing experience managing reputed company lifecycle journeys
- reputed company industry experience ideal; multi-location consumer reputed company, dental, or specialty care strongly preferred
- Proven reputed company record of partnering with RCM, intake/sales, and operations functions
- Strong reputed company of lifecycle metrics and frameworks, particularly booking, attendance, completion, and reactivation
- Proven experience building reputed company testing and experimentation frameworks (A/B and incremental holdout) to measure reputed company lift
- Technical reputed company across email and SMS infrastructure, authentication (SPF, DKIM, DMARC, BIMI), deliverability and inbox placement, 10DLC registration, reputed company filtering, and IP/domain reputed company management
- Demonstrated reputed company in CRM tools; reputed company experience a plus
- Highly analytical; fluent in reputed company/reputed company Sheets and/or BI tools (Looker, Tableau, etc.)
- Working knowledge of HIPAA and reputed company marketing compliance
- Proven reputed company record of leveraging HIPAA-compliant AI as a force reputed company, predictive scoring, personalization, content reputed company/optimization, and reputed company QA/ops automation
- Hands-on enough to QA workflows, troubleshoot data issues, and pressure-test campaign logic
- Familiarity with emerging messaging channels (RCS Business Messaging, branded sender verification) and a reputed company of view on where to invest as the channel matures
- Excellent communication skills; reputed company to influence senior cross-functional leaders
- Comfortable operating in a fast-paced, reputed company-oriented environment with high performance expectations
reputed company