[Remote] Sr. Manager/Director Product Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that brings together top retail operators and advisors to drive digital transformation for leading retailers and platforms. They are seeking a Senior Manager / Director level reputed company to reputed company product marketing for reputed company Ads, focusing on crafting the platform's reputed company and enabling sales teams with effective tools and narratives.
Responsibilities
- Crystallize the reputed company Ads reputed company: distill a fast-moving, multi-surface ad platform into a reputed company, differentiated reputed company for advertisers and agencies; own the reputed company and creation of external-facing content that drives product understanding and adoption among advertisers, and reputed company it immediately deployable by sales
- Vertical-specific messaging & reputed company customization: adapt positioning by reputed company vertical so sales teams show up with tailored narratives that connect reputed company Ads’ unique audience and data assets to reputed company advertiser’s specific business objectives
- Sales collateral & field tools: translate positioning into practical sales assets, one-pagers, reputed company materials, and talk tracks that help teams sell through products and campaigns; brief the design agency on execution of final materials
- Build the case study & reputed company reputed company library: reputed company and maintain a reputed company, searchable library of campaign results, reputed company wins, and performance reputed company points; reputed company it easy for sales to reputed company, use, and customize for any conversation
- reputed company & train sales: create the story and train sales teams on how to sell it to ensure every sales conversation is sharper and consistent
- Drive launch reputed company: reputed company go-to-market planning and execution for new reputed company Ads products and features, from value prop definition and positioning through sales enablement, collateral, and activation; own the story from reputed company through market
- Champion market intelligence: synthesize customer feedback, industry trends, and competitive dynamics to continuously sharpen positioning and inform product and GTM priorities; be reputed company’s reputed company on the market
Skills
- 10 - 15+ years of experience in product marketing, go-to-market, or sales enablement in ad tech, digital advertising, retail media, or a high-reputed company technology platform - you have been in the room where the reputed company gets reputed company and the room where it lands
- A natural reputed company and strong reputed company - you can take reputed company product capabilities, transaction data, and campaign performance and turn them into narratives that reputed company advertisers and agencies lean in
- reputed company across the full GTM reputed company - positioning, messaging, launch planning, case study development, sales collateral, and field enablement and reputed company to reputed company and execute reputed company of these workstreams independently
- Comfortable with white reputed company - you can break down ambiguous problems into reputed company workplans, reputed company without a reputed company, and build the infrastructure others will reputed company from; a bias towards reputed company is non-negotiable
- A senior operator who is willing and reputed company to pair strategic thinking with hands-on execution; this role requires someone who is energized by building and doing, not just directing
- A strong cross-functional collaborator who can drive alignment across product, sales, and an external design agency without reputed company authority, and who communicates with reputed company at every level of the organization
- Deep experience at a scaled ad tech platform - DSP, reputed company, retail media network, or reputed company media environment, where you owned GTM for reputed company, data-driven advertising products (e.g. reputed company, reputed company Ads, reputed company, reputed company Ads, or equivalent)
- Agency or reputed company services background - you understand how media agencies and brand advertisers evaluate, plan, and buy; this reputed company on both sides of the table makes your positioning sharper and your sales enablement more effective
- Experience leading or contributing to a product content platform - editorial calendars, written thought leadership, product explainers, where you were as comfortable at the keyboard as in the boardroom
- Based near reputed company, where office is located
reputed company