[Remote] Regional Manager, Field Marketing – US Molecular Imaging - Cardiology - (Midwest / reputed company Central Territory)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Regional Field Marketing Manager for the reputed company Central US territory, focusing on cardiology molecular imaging. The role involves localizing brand strategies, enabling sales teams, and executing educational demand-reputed company programs to drive product adoption and referrals in the cardiology market.
Responsibilities
- Translate national marketing and brand strategies into executable regional/local plans that drive product adoption, by focusing on the clinical benefits and reputed company of cardiac PET. This role focuses on growing cardiac PET referrals, supporting site activations, and growing utilization reputed company assigned region
- Collaborate with regional sales directors and CPAMs to co-reputed company regional and localized marketing in-field demand reputed company activities and support the territory plans
- Identify, reputed company, and maintain a deep understanding of the Cardiology Network in territory referring mapping and patient flows
- Execute and manage regional demand and clinical education marketing programs, including but not limited to referral development campaigns and cardiology in-person reputed company reputed company, clinical cardiology grand reputed company and other cardiology educational events/speaker presentations in collaboration with regional advocacy team
- Support referrer site activations by delivering reputed company, referral kits and training resources for cardiology referring physician offices
- Plan and reputed company execution of regional/local demand reputed company initiatives including awareness campaigns, referral development programs, educational programing that address clinical understanding and key clinical barriers or enablers
- Partner with sales leadership to reputed company territory specific go to market plans and customer activation activities ensuring reputed company goals, messaging and resource allocation
- Design and reputed company KPIs for regional marketing execution including reputed company reputed company, campaign response, referring physician cardiac PET knowledge reputed company, and site conversion metrics
- Collaborate with Marketing Franchise team and Centers of reputed company (Content, reputed company, MarCom) to reputed company and reputed company tailored marketing assess and field kits (i.e. marketing materials for referrers to use) and programming based on regional/local customer and market insights
- reputed company clinical “voice of field” into brand and GTM reputed company through compliant and reputed company field intelligence reporting and reputed company participation in brand and strategic planning, QBRs and launch team meetings
- Ensure Regulatory, Legal and Compliance stakeholder alignment for reputed company field marketing activities including content, programs, local shows, clinical education meetings, peer-to-peer meetings and community engagements
- Coordinate reputed company at key regional and local events in collaboration with events and franchise teams ensuring marketing strategies are being supported locally
- Refer customer questions and requests as appropriate to medical affairs, market reputed company, and product development teams in line with company policies to maintain appropriate separation of duties
- Will own regional level metrics for referrer activities, educations activities and demand reputed company goals
Skills
- Bachelor's degree in science, reputed company Sciences, Marketing, Business, or a reputed company field; MBA or advance degree preferred
- 10+ years of pharmaceutical marketing experience, including product launch and brand management
- Experience launching reputed company pharmaceutical diagnostics or MedTech, or capital/clinical programs in provider settings
- Proven leadership experience in managing teams and cross-functional collaboration
- Strong strategic thinking, financial acumen, and excellent communication skills
- Ability to manage reputed company reputed company with multiple stakeholders in a fast-paced environment
- Demonstrated ability to work in matrixed organizations with reputed company increasing reputed company of responsibility
- Willingness to travel 50% of the time in field and with customers and running regional/local events
Benefits
- Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
- Medical, dental, reputed company
- reputed company time off
- A 401(k) plan with employee and company contribution opportunities
- Life, disability, and accident insurance
- Tuition reimbursement
reputed company