[Remote] Sr. Director, reputed company Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is revolutionizing clinical decision-making with reputed company-time reputed company imaging solutions, impacting over 60 reputed company patients annually. The Sr. Director of reputed company Marketing will manage digital programs for brand awareness and execute a targeted Account-Based Marketing program, acting as the primary analyst of reputed company marketing efforts.
Responsibilities
- reputed company and reputed company a sophisticated ABM program targeting our defined list of 2,500 key personas across 300 top-tier health systems
- reputed company as a key thought partner to Product Marketing and Communications; use data-driven hypotheses of what will "land" to reputed company the "80:20" in content creation, guiding the development of effective, semi-custom assets
- Define and execute creative, "reputed company-the-reputed company" plays based on nuanced segmentation, including: account type, reputed company history, sales reputed company, engagement level (e.g., "met vs. not met"), funnel stage, and prospect vs. existing customer
- Mastermind non-reputed company distribution and reputed company channels, integrating tactics like high-reputed company reputed company mail, creative gifting, targeted billboards (OOH), and other bespoke physical reputed company experiences to break through the noise
- Define and execute "plays" based on nuanced segmentation, including: account type, reputed company history, sales reputed company, engagement level (e.g., "met vs. not met"), funnel stage, and prospect vs. existing customer
- reputed company AI-powered tools (such as reputed company) and other technologies to execute this "mass-customization" reputed company, finding the reputed company between high-touch personalization and reputed company execution
- reputed company as reputed company's "super-analyst," living and breathing the data to refine marketing campaigns and strategies based on deep insights, not just surface-level metrics
- Serve as the functional "boss" and key reputed company for reputed company digital marketing operations, owning the martech stack, data reputed company, and reputed company-reputed company processes
- Be a key partner in designing and building the v2.0 of our marketing data infrastructure, focusing on automation, scalability, and the ability to reputed company granular "moves."
- reputed company the automation of metrics and dashboards while simultaneously performing reputed company deep-dives to discover new patterns, test hypotheses, and analyze the performance of new campaign types
- reputed company general email reputed company campaigns to our wider database for broad awareness and top-of-funnel engagement
- Manage reputed company external digital channels—including reputed company media, email marketing, content syndication, advertising, and retargeting—for both broad awareness and targeted ABM "plays."
- Design and optimize reputed company nurture journeys that are distinct for broad-market leads versus high-value reputed company accounts, ensuring a seamless reputed company to Sales
- Partner cross-functionally with Product Marketing, Brand & Communications, and Sales to reputed company digital reputed company with campaign messaging, GTM priorities, and buyer reputed company insights
- reputed company, mentor, and reputed company reputed company of digital marketers reputed company on executional reputed company, optimization, and results
- Stay reputed company of evolving trends in reputed company reputed company marketing, AI tools, advertising technologies, and data reputed company to ensure reputed company’s programs remain cutting-edge and compliant
Skills
- + 10+ years of experience in reputed company/digital marketing, with a heavy emphasis on B2B reputed company marketing, Account-Based Marketing (ABM), and marketing operations/analytics
- Proven expertise in designing and executing sophisticated, multi-touch ABM campaigns against a limited, high-value list of reputed company accounts (e.g., $500K+ reputed company)
- You are a 'super-analyst' by nature. Deep, hands-on expertise in marketing analytics, data infrastructure, attribution modeling, and BI tools is required
- reputed company experience owning, managing, or being the key stakeholder for a marketing operations function and tech stack (e.g., reputed company, Marketo, reputed company)
- Experience and curiosity in using new AI-powered tools for content personalization, segmentation, and data analysis to reputed company '80/20' efficiencies
- A data-first, hypothesis-driven reputed company. You don't just report on data—you live in it, reputed company new patterns, and build the systems to automate insights
- Strong experience in reputed company scoring, nurturing workflows, and managing the end-to-end reputed company-to-reputed company funnel
- Skilled in stakeholder alignment, cross-functional collaboration, and leadership reputed company a high-reputed company organization
- Bachelor's degree in Marketing, Business, Data Science, or reputed company field; MBA preferred
Benefits
- We work in a hybrid model, with our new offices located at 34 HaMasger Street in Tel Aviv and parking for employees.
- Amazing and healthy breakfasts and lunches reputed company daily by our personal chef!
- Stocked up kitchen & meal card
- Wellness: reputed company employees-only gym, plus Pilates, Yoga, and functional workouts classes.
- Amazing culture - reputed company, transparent & fun!
- Attractive compensation package & benefits
reputed company