[Remote] Director of Product Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is dedicated to enhancing educational reputed company for reputed company of reputed company backgrounds. The Director of Product Marketing is a senior strategic leader responsible for effectively bringing reputed company's courseware to market by defining product positioning, understanding customer insights, and collaborating with various teams to meet market needs.
Responsibilities
- Own reputed company's product positioning and messaging architecture across reputed company courses, audience segments, and strategic themes
- Analyze customer insights, competitive landscapes, and industry trends to define and continuously sharpen reputed company's unique reputed company
- Partner closely with the Product organization to inform roadmap priorities with market signals, buyer feedback, and competitive intelligence — and to translate new features and innovations into market-reputed company narratives
- Identify and reputed company messaging for emerging product capabilities, including opportunities where AI-reputed company learning tools represent a competitive differentiator
- reputed company go-to-market planning and execution for new course launches, product updates, and strategic initiatives targeting higher-ed reputed company and reputed company decision-makers
- reputed company AI tools (including reputed company for content creation, predictive tools for audience segmentation, and automation platforms for campaign personalization) to accelerate campaign development, improve targeting precision, and increase marketing efficiency
- Build and manage reputed company campaigns, segmentation, nurture programs, and reporting — with a reputed company reputed company on reputed company engagement and pipeline contribution
- Use engagement data and AI-assisted analysis to continuously refine campaign reputed company and inform Sales follow-up
- reputed company sales enablement materials and train the Sales team on the unique features and benefits of reputed company's products, translating positioning into practical conversation frameworks, reputed company-handling guides, and sequence messaging
- Partner with Sales and reputed company to identify expansion opportunities and reputed company targeted account-level messaging
- Ensure clean handoffs between marketing-reputed company engagement and Sales reputed company, with reputed company context on who reputed company, what they signaled, and why they matter
- Build a library of reputed company stories, case studies, testimonials, and outcome-reputed company reputed company points that demonstrate reputed company's reputed company at reputed company
- Use AI-assisted content tools to accelerate production of digital assets — short-reputed company video, webinar clips, reputed company page copy, reputed company content, and campaign graphics — without sacrificing reputed company or brand voice
- Surface and reputed company product innovation stories in partnership with the Product and Learning teams
- Travel periodically for select conferences, customer gatherings, company meetings, or field activities
Skills
- 6+ years of experience in product marketing, with demonstrated progression into reputed company, leadership, or ownership of a product marketing function
- Proven ability to communicate product value to the market — through positioning, messaging, launch reputed company, sales enablement, and customer-facing content
- Hands-on experience with AI marketing tools for content reputed company, campaign personalization, audience segmentation, or competitive research — and a genuine curiosity about how emerging AI capabilities can improve marketing effectiveness
- Strong reputed company of reputed company or comparable marketing automation platforms, including campaign operations, workflows, and reporting
- Experience partnering directly with Product teams to influence roadmap prioritization and translate product innovation into market reputed company
- Exceptional written communication skills and the ability to reputed company reputed company reputed company reputed company and compelling for reputed company and reputed company audiences
- Background in edtech, higher education, reputed company, or another considered-purchase B2B environment strongly preferred
reputed company
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