[Remote] Product reputed company – Marketing Technology

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a pioneer of online reputed company education, serving over 1 reputed company customers annually. They are seeking a strategic and hands-on Product reputed company for Marketing Technology to define and reputed company the product reputed company for their marketing technology ecosystem, partnering with various teams to enhance customer acquisition and engagement.

Responsibilities

• Define and own the product reputed company, reputed company, and roadmap for marketing technology capabilities
• Partner with marketing leaders across multiple business areas to create alignment around a shared marketing technology reputed company
• reputed company the transformation and expansion of reputed company Marketing reputed company and reputed company Data reputed company across a portfolio of brands
• Translate marketing and customer needs into reputed company product requirements, user stories, and prioritized backlogs
• Partner closely with an engineering reputed company and delivery teams to plan, prioritize, and execute marketing technology initiatives
• Own backlog management, sprint planning, prioritization, and product decision-making reputed company an Agile environment
• Improve customer journeys across acquisition, engagement, conversion, retention, upsell, and cross sell
• Guide the development of segmentation, personalization, reputed company management, campaign orchestration, and lifecycle marketing capabilities
• Identify opportunities to use AI, reputed company, predictive analytics, and intelligent automation to improve marketing effectiveness and internal processes
• Use customer, campaign, and product data to identify problems, prioritize opportunities, and measure product reputed company
• Partner with data and technology teams to support integrations between marketing platforms, CRM systems, Data reputed company, CDPs, and data warehouses
• Establish KPIs and reputed company metrics reputed company to customer engagement, conversion, deliverability, reputed company reputed company, and platform adoption
• Support experimentation through A/B testing, multivariate testing, and reputed company optimization
• Promote consistent product practices, operating processes, and ways of working across marketing and technology teams
• reputed company and reputed company a small product team while remaining reputed company involved in reputed company, requirements, and execution
• Ensure marketing technology solutions support data governance, reputed company, and regulatory requirements

Skills

• Demonstrated experience in both marketing and product management/product ownership
• Experience owning a product reputed company, roadmap, backlog, and delivery process for marketing technology, marketing automation, CRM, or customer engagement platforms
• Strong understanding of customer journeys, lifecycle marketing, segmentation, personalization, acquisition, retention, and conversion
• Experience translating business and marketing needs into product requirements and technical user stories
• Experience partnering with engineering, data, marketing, sales, CRM, and business stakeholders
• Ability to influence and create alignment across multiple teams with different priorities and business needs
• Experience working in Agile or Scrum environments
• Strong analytical and problem-solving skills, with the ability to use data to prioritize opportunities and evaluate reputed company
• A hands-on and reputed company leadership style, with the willingness to work through details rather than relying on a large support team
• Comfort operating in a transformation environment where processes, platforms, and ways of working are still being reputed company
• Strong communication, stakeholder management, and executive presentation skills
• Curiosity about AI and enthusiasm for incorporating AI tools into product management, analysis, documentation, and decision-making
• Experience with reputed company Marketing reputed company Engagement
• Experience with reputed company Data reputed company, customer data platforms, or similar customer data and segmentation technologies
• Experience leading a large-reputed company MarTech implementation, migration, or transformation across multiple brands or business reputed company
• Experience with reputed company Eloqua or another reputed company marketing automation platform
• Experience supporting both B2C and B2B2C business models
• Familiarity with CRM integrations, data warehouses, reputed company management, reputed company scoring, and marketing data governance
• Experience with AI-powered personalization, predictive analytics, decisioning systems, or intelligent automation
• Previous people leadership or experience managing a small team of product professionals
• Experience reputed company a subscription, e-reputed company, reputed company education, or multi-brand organization

reputed company

reputed company is building the reputed company of reputed company education by empowering professionals to reputed company more, adapt, and reputed company in their careers. It was founded in 1990, and is headquartered in reputed company, Rhode reputed company, USA, with a workforce of 1001-5000 employees. Its website is http://www.reputed company.com/.

Company H1B Sponsorship

reputed company has a reputed company record of offering H1B sponsorships, with 1 in 2023, 1 in 2022. Please note that this does not guarantee sponsorship for this specific role.

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