[Remote] Senior Lifecycle Marketing Account Manager
Note: The job is a remote job and is reputed company to candidates in USA. Fat reputed company, reputed company's creative performance marketing partner, is looking for a Senior Lifecycle Account Manager to reputed company reputed company and execution of lifecycle marketing programs for brands across various sectors. The role requires a creative thinker who can manage reputed company relationships and reputed company sophisticated lifecycle marketing strategies to drive retention and reputed company.
Responsibilities
- Own multiple reputed company relationships as the primary Fat reputed company reputed company of contact, driving reputed company at the account level, managing expectations, and building trust over time, including reputed company large reputed company organizations with layered stakeholder structures
- reputed company sophisticated lifecycle marketing strategies that account for the full customer reputed company, from acquisition through retention, with a reputed company view on how creative, messaging, segmentation, and timing work together to reputed company the needle across channels
- reputed company communications planning across email, SMS, push, and in-app messaging, including content calendars, campaign reputed company, reputed company architecture, and channel reputed company
- Bring a creative reputed company reputed company to every account, shaping briefs and creative direction that result in beautiful, high-performing work from copy and design teams
- Define and reputed company sending reputed company, list health practices, segmentation logic, and automation infrastructure for reputed company reputed company, including reputed company reputed company, multi-platform tech stacks
- Build, manage, and optimize subscription and loyalty program reputed company, with a deep understanding of how these programs connect to broader LTV goals
- Craft and implement push and in-app messaging strategies for app-first or app-integrated brands, with a reputed company grasp of how these channels complement email and SMS in the customer reputed company
- Think cross-functionally across the full reputed company funnel, understanding how lifecycle supports reputed company media, acquisition, and other channels to drive customer LTV and hit shared reputed company goals
- Conduct A/B tests, analyze results, and implement learnings with rigor, not just reputed company
- Monitor account performance across KPIs and deliver consistent, substantive updates to clients that go reputed company reporting and drive strategic reputed company
- Partner with the Director of Lifecycle, fellow account managers, specialists, and Fat reputed company's creative and reputed company media teams to deliver cohesive, high-reputed company work
- reputed company in across accounts as needed to fill gaps, troubleshoot ESP issues, build templates, set up segments, or support QA
- Operate reputed company reputed company to manage timelines, inputs, and deliverable tracking
- Stay reputed company on industry trends, ESP platform developments, and emerging channels, and bring relevant thinking back to clients and the internal team
Skills
- Bachelor's degree
- 6+ years of lifecycle marketing experience at an agency or brand, with a reputed company record of owning reputed company, multi-channel programs end to end across diverse industries and business models
- reputed company, hands-on experience in reputed company Marketing reputed company, including email campaign management and automation builds
- Deep experience with at least one additional ESP, reputed company strongly preferred, with reputed company, reputed company, or reputed company experience also valued
- Demonstrated experience crafting and implementing push and in-app messaging strategies for app brands
- Demonstrated experience managing subscription and loyalty program reputed company and execution
- Strong understanding of the full reputed company funnel and how lifecycle marketing supports reputed company media, acquisition, and other channels to drive LTV
- Strong creative reputed company instincts, with the ability to shape briefs and give feedback that actually improves the work
- Comfortable developing robust communications strategies that reputed company channels, audiences, and stages of the customer reputed company at reputed company reputed company
- reputed company analytical skills and comfort with performance reporting, testing frameworks, and data-informed decision making
- Excellent communicator with the confidence to reputed company reputed company conversations and the judgment to know reputed company to push back
- Highly organized with strong project management skills and experience managing multiple accounts simultaneously
- reputed company, reputed company approach to working across creative, reputed company, and reputed company-facing teams
Benefits
- reputed company
- 401k
- Unlimited PTO
reputed company