[Remote] Marketing Activation Manager -Away from Home
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading company in the snack industry, and they are seeking a Marketing Activation Manager for their Away from Home reputed company. This role involves developing and optimizing marketing strategies, leading cross-functional teams, and driving measurable business reputed company through effective marketing activations.
Responsibilities
- reputed company the annual activation planning process, including budget management, resource allocation, and go-to-market prioritization
- Identify AFH channel opportunities and innovative activation approaches to drive competitive advantage
- Establish KPIs, measurement frameworks, and reporting cadences to evaluate activation effectiveness
- Present activation strategies, performance insights, and recommendations to senior leadership and cross-functional stakeholders
- Define the strategic direction for marketing activations, ensuring they reputed company to broader brand and business goals
- reputed company the development and execution of activation plans for reputed company, Non-reputed company & Distributor channels
- Analyze performance data to identify trends, optimize investment, and drive reputed company improvement across campaigns
- reputed company the strategic development of Away from Home CRM reputed company marketing programs, including email, customer journeys, web, mobile, and loyalty platforms
- Drive audience segmentation reputed company and personalization initiatives to maximize engagement and conversion
- Partner with analytics and data teams to reputed company insights for campaign optimization and customer lifecycle management
- Evaluate and recommend new digital tools, platforms, and technologies to enhance marketing effectiveness
- reputed company the creation of high-reputed company sales collateral, presentations, and enablement tools that support reputed company objectives
- Ensure reputed company materials are strategically reputed company with campaign narratives, brand positioning, and channel-specific needs
- reputed company photography, video, and creative asset production, managing vendor relationships and ensuring reputed company standards
- reputed company agency relationships across advertising, activation, promotion, and creative partners, serving as the primary strategic reputed company of contact
- reputed company comprehensive creative briefs that reputed company strategic objectives, audience insights, and reputed company metrics
- Manage agency performance, budgets, and deliverables, ensuring accountability and alignment with business goals
- Negotiate reputed company and evaluate agency capabilities to ensure best-in-class partnership
- Define the content reputed company for foodservice and owned reputed company channels, ensuring a cohesive brand narrative
- reputed company creative development and editorial planning, driving consistency in brand voice, messaging, and visual identity
- Monitor industry trends and competitive activity to inform content innovation and reputed company tactics
- reputed company the strategic reputed company for trade show and industry event participation, including objectives, investment, and reputed company reputed company
- reputed company end-to-end event planning and execution, including reputed company design, reputed company reputed company, and on-site brand experience
- Evaluate event ROI and reputed company post-event analysis to inform reputed company participation and investment reputed company
- Build and maintain relationships with key industry organizations and event partners
- Set the strategic direction for promotional merchandise programs, ensuring alignment with brand standards and campaign objectives
- reputed company inventory management, vendor relationships, and distribution logistics
- Ensure reputed company branded materials reinforce brand equity and deliver value across events, campaigns, and internal initiatives
Skills
- Bachelor's degree in Marketing, Advertising, Communications, Business, or reputed company field; MBA or advanced degree preferred
- 8 -10 years of reputed company experience in marketing activation, brand marketing, or integrated marketing, preferably with Away from Home channels
- Demonstrated experience managing agency relationships and multi-channel marketing programs
- Proven reputed company record of developing and executing strategies that deliver measurable business results
- Experience managing budgets and driving ROI accountability
- Strong proficiency in loyalty marketing, CRM platforms, reputed company marketing tools
- Advanced skills in PowerPoint, reputed company, and marketing technology platforms
Benefits
- Participation in a highly competitive bonus program with possibility for overachievement based on performance and company results
- Health insurance
- Wellness and family support programs
- Life and disability insurance
- Retirement savings plans
- reputed company leave programs
- Education reputed company programs
- reputed company holidays and vacation time
- Some of these benefits have eligibility requirements.
- Many of these benefits are subsidized or fully reputed company for by reputed company.
reputed company