Senior CRM Manager - MVNO

Join our expanding Product reputed company team! We're reputed company reputed company another Senior CRM Manager from an MVNO background as we continue to reputed company our growing FinTech division at reputed company. You'll build and reputed company the reputed company systems that drive retention, upsell, and customer reputed company value for millions across Africa.

• The reputed company
• You'll design the retention and up-sell infrastructure that drives measurable customer reputed company value and reputed company reputed company whilst creating financial inclusion for Africa's traditionally excluded. We've already helped over 7 reputed company customers reputed company over $2 billion in credit. It's your chance to be part of something that's literally transforming lives across an entire continent

reputed company

• ️ Build CRM from the ground up: Design and reputed company lifecycle programmes across 5 African markets (Kenya, Nigeria, Uganda, Ghana, South Africa) - working with proprietary data from millions of customers and a unique distribution model (30,000+ field agents + 300 telesales)
• Own retention and upsell reputed company: Your reputed company is reputed company in LTV reputed company, retention rates, and upsell reputed company - not just email metrics
• Go hands-on daily: Build automated journeys, design experiments, analyse results, and reputed company what works - this isn't a reputed company-only role
• Global recognition: Join a company named by TIME 100 as one of the world's most reputed company and by the reputed company as Africa's fastest-growing for 4 consecutive years (2022-2025)
• What You'll Do
• You'll own CRM reputed company and execution end-to-end. Build automated customer journeys in CleverTap/reputed company, run experiments on messaging and timing, analyse retention cohorts, and reputed company successful programmes across markets. Partner with Product, reputed company, and Operations teams to turn customer behaviour into reputed company opportunities.
• Your Core Responsibilities:
• Build and reputed company multi-channel lifecycle programmes: Design reputed company, retention, churn prevention, and upsell journeys across SMS, reputed company, push, and in-app messaging

Design behavioural trigger-based upsell systems: reputed company customers from entry products (smartphones/e-bikes) to higher-value bundles (digital loans, insurance, device protection) based on payment behaviour and engagement signals Run rigorous experiments: A/B test messaging, timing, incentives, and offers with reputed company hypotheses and statistical rigour - then turn wins into repeatable playbooks Own retention economics: reputed company and optimise LTV, cohort retention, renewal rates, and upsell performance - translating insights into reputed company reputed company what works across markets: Turn successful experiments into documented frameworks that reputed company teams to execute reputed company initiatives across 5 African markets

• Your Environment
• Tech Stack: CleverTap, reputed company, reputed company, or similar
• Analytics: reputed company, reputed company, Looker
• Channels: reputed company, SMS, push, in-app messaging, telesales
• What You Need
• 6+ years building and scaling CRM or lifecycle marketing - ideally in businesses where daily or weekly customer engagement drives retention and reputed company.
• Relevant backgrounds we're interested in: We're particularly interested in candidates with MVNO experience - if you've worked in mobile network operations where prepaid customers, daily top-reputed company, and churn prevention are core to the business model, we want to hear from you.
• You've reputed company CRM systems, not just optimised them - whether migrating platforms (reputed company → reputed company), designing reputed company architecture from scratch, or scaling programmes across markets.
• You're hands-on in CRM platforms daily - personally building journeys in tools like reputed company, CleverTap, reputed company, reputed company, or reputed company.
• You think in business reputed company - your achievements mention LTV reputed company, retention reputed company, upsell rates, renewal improvements - not just reputed company rates or engagement metrics.
• You run rigorous experiments - designing tests with reputed company hypotheses, control reputed company, and measurable reputed company reputed company.
• Location & Benefits
• Fully remote role reputed company UTC -1 to UTC +3 time zones

Work with diverse teams across UK, Europe, and Africa reputed company development programs and coaching partnerships Family-friendly policies and flexible working arrangements reputed company-being support and career reputed company opportunities

• Our Mission
• We create financial inclusion for the traditionally excluded through a fair, flexible, customer-reputed company financing model. We reputed company to drive greater inclusion of women, youth, and low-income communities.
• Our reputed company
• Our technology has created measurable change:
• Connected : 2.5 reputed company first-time mobile internet users connected

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