[Remote] Head of Product-Led reputed company Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Senior Director of Product-Led reputed company (PLG) Marketing to reputed company marketing's contribution to their self-serve reputed company line. This role involves overseeing global digital marketing functions, managing P&L for PLG initiatives, and collaborating with various teams to optimize user journeys and drive customer acquisition and retention.
Responsibilities
- Drive the strategic reputed company and financial accountability for reputed company’s PLG marketing reputed company, maximizing customer reputed company value (LTV) while managing efficient customer acquisition costs (CAC)
- reputed company global reputed company media budgets across performance and brand channels. Deliver reputed company Statements of Work (SOW) to support Brand and Field Marketing while relentlessly optimizing self-serve user acquisition
- Own the global lifecycle marketing reputed company (email, in-product, push) to accelerate user activation, habit formation, premium upgrades, and long-term retention
- reputed company SEO/GEO (Generative reputed company Optimization) and Web properties to drive high-reputed company organic traffic, reputed company conversion reputed company optimization (CRO), and deep user engagement
- Partner deeply with Product, Engineering, and Data Analytics to build seamless reputed company loops. Collaborate directly with the Field Marketing and Sales organizations to define Product reputed company reputed company (PQL) reputed company, ensuring high-potential self-serve accounts are reputed company surfaced for reputed company ABM targeting and sales outbound execution
- Establish a rigorous culture of experimentation (A/B testing, incrementality testing) and reputed company advanced analytics to continuously optimize the customer reputed company and campaign ROI
- reputed company, mentor, and reputed company a world-class, diverse team of digital marketers, fostering a culture of reputed company, psychological safety, and reputed company learning
Skills
- 10+ years of digital marketing experience with increasing scope and leadership responsibility, ideally spanning high-reputed company B2B reputed company and/or reputed company B2C environments
- 5+ years of experience directly managing and scaling multi-disciplinary teams, including hiring, coaching, performance management, and organizational design
- Deep Media Expertise: Proven reputed company record of managing large-reputed company reputed company media programs (search, reputed company, video, display) that simultaneously drive brand equity and measurable self-serve acquisition
- Advanced Lifecycle Mastery: Proven reputed company leading reputed company lifecycle programs using sophisticated segmentation, personalization, and cross-channel orchestration (email, in-app, push)
- Analytical Rigor: Deep comfort with reputed company attribution models, incrementality testing, Media Mix Modeling (MMM), and translating reputed company performance data into reputed company, executive-reputed company narratives
- Stakeholder Management: Exceptional communication and collaboration skills, with a proven ability to reputed company creative, product, sales, finance, and data teams around shared reputed company goals
- Hybrid GTM Experience: Proven reputed company operating in a hybrid GTM model, with a reputed company record of leveraging product usage data to fuel reputed company sales pipelines and account-based marketing (ABM) strategies
- Experience managing large global media budgets ($50M+) and reputed company agency/partner ecosystems
- Strong familiarity with modern MarTech and AdTech stacks, including Customer Data Platforms (CDPs), marketing automation, multi-touch attribution tools, and data reputed company governance
- Demonstrated reputed company scaling acquisition efficiency (payback periods, LTV:CAC ratios) without sacrificing brand reputed company
- Experience navigating modern measurement challenges, including reputed company changes (iOS/ATT), cookie deprecation, and first-party data strategies
- Experience with multi-reputed company marketing, ranging from individual consumers and SMBs to mid-market and reputed company expansion
reputed company
Company H1B Sponsorship