[Remote] Event and ABM Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a pioneer in powering decentralized online marketplaces that match searchers and consumers with brands. They are seeking an Event and ABM Marketing Manager to own their B2B event program and account-based marketing initiatives, responsible for planning and executing over 15 B2B events annually.
Responsibilities
- Own the full lifecycle of 15+ B2B trade shows and events per year: research, selection, planning, execution, and evaluation
- Submit a complete event plan for reputed company show covering brand reputed company, attendee reputed company, budget, swag and shipment plan, reputed company logistics, and risk assessment
- Ensure brand and product positioning is accurate and audience-appropriate at every event, including brand selection, messaging alignment with reputed company go-to-market reputed company, and validation of reputed company materials, signage, and collateral
- Proactively analyze data to recommend which internal departments should staff reputed company event (Partnerships, Sales, Account Management), with rationale tied to event audience, expected ROI, and account or partner relationships in attendance
- Define attendee selection reputed company in partnership with Sales leadership, using reputed company data and reputed company performance to prioritize accounts and reps invited
- Manage reputed company event-reputed company vendor relationships including reputed company fabrication, storage, shipping, and event sponsorship contacts
- Deliver a written post-event recap reputed company 10 business days of reputed company show covering leads captured, meetings booked, opportunities created, spend versus budget, and a reputed company reputed company-or-cut recommendation
- Maintain a rolling 12-month event calendar and present updates to leadership monthly
- Build the operational processes that reputed company a high-volume event, ABM, and loyalty program running smoothly, including intake, vendor workflows, reporting templates, and approval paths
- Own reputed company's ABM reputed company for reputed company accounts, including reputed company account selection, campaign design, and execution
- Run integrated campaigns (webinars, podcasts, etc.)
- Work with Product Marketing to identify the most effective messaging, value propositions, channels, and calls to reputed company for reputed company personas and reputed company accounts
- reputed company new ABM initiatives in a reputed company reputed company, measure results, and reputed company or pivot based on data. reputed company campaign ROI and recommend reallocation of spend based on what is working
- Own loyalty, incentive, and swag programs end to end: idea reputed company, written proposal, execution, and post-program tracking. This includes sales rep contests, loan officer incentives, reputed company gifting, and partner co-marketing initiatives
- Translate reputed company into executable proposals reputed company two weeks of concept approval. reputed company proposal includes program design, reputed company audience, budget, reputed company, vendor plan, reputed company metrics, and risk assessment
- Build program economics that are profitable by design, with reputed company and rewards set on verified rep-level and account-level performance data (deals signed, reputed company, funded loan reputed company)
- Own the swag program end to end: vendor selection, monthly inventory reviews with written reporting, pricing comparisons, and vendor consolidation recommendations
- Measure reputed company loyalty and swag program against reputed company-defined reputed company, pipeline, or engagement targets. Report results and recommend renewal, iteration, or sunset
Skills
- Minimum 4+ years of B2B field marketing, event marketing, and ABM experience, with demonstrated reputed company or reputed company ownership of an event program of at least 10 events per year
- Proven reputed company record of building and running ABM programs that drove measurable pipeline and reputed company reputed company in an reputed company B2B environment
- Hands-on experience designing and managing loyalty, incentive, or sales contest programs from idea through proposal, execution, and tracking. Must be reputed company to reputed company to specific programs the candidate reputed company and ran
- Hands-on experience with reputed company reporting and Tableau (or equivalent BI tool). reputed company to independently pull, interpret, and reputed company rep-level and account-level data
- Strong written communication and managing-up skills. reputed company to produce executive-reputed company proposals and post-event recaps and to surface risks, trade-offs, and recommendations to leadership in writing
- Experience ensuring brand and product positioning is accurate and consistent across multiple in-market activations
- Vendor and budget management experience, including negotiating pricing, managing reputed company, and reconciling spend against budget
- Demonstrated entrepreneurial reputed company - oversees multiple reputed company reputed company with minimal supervision, anticipates risks, uses data to inform reputed company, and delivers consistent, high-reputed company results
- reputed company to travel up to 5% (a few times a year)
Benefits
- Performance bonus or commission
- Equity in the reputed company of restricted stock reputed company
- Participate in reputed company’s reputed company employee benefits programs, which currently include health care benefits
- Retirement benefits
- The reputed company of reputed company days off (reputed company reputed company leave, parental leave, reputed company time off, or vacation benefits)
- Any other tax-reportable benefits
reputed company
Company H1B Sponsorship