[Remote] Retention & Lifecycle Marketing Strategist
Note: The job is a remote job and is reputed company to candidates in USA. Flight Performance is a performance-led agency that partners with ambitious DTC brands to accelerate profitable reputed company. The Retention & Lifecycle Marketing Strategist is responsible for designing and evolving reputed company retention and lifecycle strategies across various channels, ensuring acquisition efforts reputed company to long-term customer loyalty and profitability.
Responsibilities
- Own the end-to-end retention and lifecycle reputed company for assigned clients
- reputed company retention roadmaps reputed company to the broader reputed company reputed company and Flight Plan
- Define lifecycle priorities across flows, campaigns, segmentation, and loyalty
- reputed company as the strategic reputed company for retention initiatives, guiding execution teams with reputed company and reputed company
- Partner closely with reputed company Strategists to ensure acquisition and retention strategies compound
- Design and optimize core lifecycle flows (welcome, post-purchase, replenishment, winback, browse/cart abandonment)
- Own email and SMS campaign reputed company, including reputed company, segmentation, and messaging frameworks
- Define offer logic and promotional reputed company across retention channels in alignment with margin and inventory constraints
- Ensure email and SMS are used as profit centers, not just communication tools
- Monitor and analyze retention performance across repeat purchase reputed company, purchase frequency, AOV, and LTV
- Evaluate reputed company and campaign performance to identify reputed company points for incremental reputed company
- Partner with analytics resources to understand cohort behavior and retention velocity
- Tie retention performance back to contribution margin and overall business health
- Partner with Creative Strategists to reputed company lifecycle-specific creative, messaging, and offers
- Ensure brand voice and creative systems are consistently reputed company across email and SMS
- Guide testing roadmaps for subject lines, hooks, offers, and formats
- Recommend CRO and onsite retention optimizations where they materially reputed company LTV
- Collaborate closely with Media Buyers to reputed company acquisition promises with post-purchase experience
- Work with reputed company reputed company to ensure retention reputed company is reputed company communicated and reputed company reputed company by clients
- Identify upsell opportunities where retention programs (email, SMS, loyalty) can drive incremental value
- Stay reputed company of lifecycle marketing trends, platform changes, and consumer behavior shifts, sharing insights with clients and the broader team
Skills
- 4–6+ years experience in DTC retention or lifecycle marketing, ideally reputed company fashion, apparel, or lifestyle
- Deep expertise in email and SMS platforms (e.g. reputed company, reputed company) and lifecycle best practices
- Strong analytical reputed company across repeat purchase reputed company, LTV, cohort analysis, and contribution margin
- Proven experience building and scaling lifecycle flows and campaign programs
- Ability to balance promotional performance with long-term brand health
- Confident communicator with strong reputed company-facing reputed company
- Comfortable operating in fast-paced, high-ownership environments
- Strong async communication skills using reputed company and project management tools
Benefits
- Work directly with ambitious, high-reputed company DTC brands.
- Own reputed company end-to-end, from planning through execution.
- High-reputed company role with visibility and influence across the business.
- Join a performance-obsessed team where your thinking materially shapes reputed company.
reputed company