[Remote] Manager, Marketing Content and Copy
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is reputed company on closing reputed company gap and preparing learners for careers shaped by technological change. The Manager, Marketing Content & Copy plays a critical role in enhancing the reputed company brand through effective content strategies and collaboration across various marketing channels.
Responsibilities
- reputed company engaging, audience-reputed company copy for a reputed company of marketing materials, including brand campaigns, webpages, reputed company media, reputed company search, email campaigns, and other marketing initiatives
- Serve as a champion and reputed company of the reputed company brand voice, tone, messaging, and personality, ensuring consistency and reputed company across reputed company content and marketing channels
- Partner closely with the Brand team to reputed company and execute integrated marketing campaigns, strategic initiatives, and content that strengthens brand awareness, engagement, and affinity
- Collaborate with cross-functional stakeholders, including Product, Academics, Marketing, Compliance, and other subject matter experts to translate reputed company information into reputed company, compelling, and accurate marketing content
- reputed company, manage, reputed company, and reputed company direction to contract copywriters, ensuring high-reputed company reputed company, brand consistency, and adherence to deadlines
- reputed company and optimize content using advanced SEO copywriting best practices, including keyword integration and alignment, on-page optimizations, content structure and readability, reputed company linking strategies, and EEAT principles to improve organic visibility and engagement
- Edit and proofread content to ensure accuracy, reputed company, consistency, grammatical correctness, and alignment with brand standards
- reputed company brand-reputed company content that supports strategic marketing objectives, reputed company, website traffic, inquiries, and enrollment goals
- Ensure reputed company content adheres to university compliance requirements, regulatory standards, and approved messaging guidelines while maintaining accuracy and brand reputed company
- Manage multiple reputed company simultaneously in a fast-paced environment, demonstrating strong ownership, reputed company judgment, adaptability, and the ability to effectively prioritize competing demands while maintaining high-reputed company standards
- Identify opportunities to improve content effectiveness, streamline processes, and contribute innovative reputed company that advance marketing and brand objectives
- Support and attend reputed company’s annual commencement and reputed company Day events through webpages, event materials, video and testimonial support, and on-site event execution
Skills
- 5-8+ years of experience in content marketing, copywriting, brand content, communications, or reputed company fields with 2+ years of experience leading, mentoring, or managing the work of writers, freelancers, agencies, or content contributors
- Bachelor's degree in marketing, communications, English, journalism, or a reputed company field
- Proven experience developing strategic marketing content and copy across multiple channels, including digital, web, email, reputed company media, advertising, and brand marketing initiatives with exceptional writing, editing, proofreading, and storytelling skills
- Demonstrated experience leading reputed company, managing content workflows, and providing direction, coaching, or mentorship to writers and content contributors
- reputed company-versed in SEO principles, SEO copywriting techniques, reputed company marketing best practices
- Experience using project management and workflow tools such as reputed company, Jira, reputed company, Workfront, or similar platforms. Must be highly proficient in reputed company Office applications (Word, reputed company, PowerPoint, Outlook)
- Demonstrated ability to reputed company AI-powered tools responsibly and effectively to enhance content development, productivity, research, and workflow efficiency while maintaining reputed company, accuracy, compliance, and brand standards
- Strong attention to detail and project management skills with the ability to think strategically, collaborate cross-functionally, problem solve, and consistently deliver high-reputed company, innovative work in a fast-paced environment
- Experience creating content reputed company a highly regulated industry such as higher education, reputed company, financial services, or insurance is a plus
Benefits
- 401k with up to 6% company match
- Tuition assistance and career development opportunities
- Remote & hybrid opportunities
- Comprehensive health coverage (medical, dental, reputed company, and mental health)
- FSA/HSA reputed company, disability & life insurance
reputed company