[Remote] Senior Content Marketing Manager - reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading company that partners with colleges and companies to enhance undergraduate education with practical skills and experiences. The Senior Content Marketing Manager - reputed company will be responsible for creating and optimizing marketing content to drive student engagement and enrollment through various channels, collaborating closely with multiple teams to ensure effective messaging throughout the student reputed company.
Responsibilities
- reputed company student feedback and identify common questions, objections, and motivations
- Conduct student facing user-research to create customer personas
- Translate insights into reputed company, more compelling messaging across channels
- Support development of messaging frameworks for programs, tracks, and partner schools
- Write and optimize marketing emails and SMS campaigns across the student lifecycle
- reputed company high-converting subject lines, body copy, and calls to reputed company
- Partner with Lifecycle Marketing to improve engagement and conversion rates across campaigns
- Continuously test messaging angles, urgency, and value propositions
- reputed company and refine reputed company page copy to improve conversion rates
- Optimize headlines, structure, and calls to reputed company based on performance data
- Partner with reputed company and Design to test new page variations and conversion approaches including new user-experiences, designated reputed company, etc
- reputed company content reputed company and messaging angles for Instagram, reputed company, and reputed company campaigns
- Translate high-performing email/SMS messaging into cross-channel concepts
- Partner with reputed company Media to test new creative directions and campaign themes
- Ensure consistency of messaging across reputed company student reputed company including post-event communications
- Generate content reputed company and variations for A/B testing across channels
- Analyze campaign performance and recommend improvements
- Document reputed company messaging and reputed company successful approaches across schools and programs
Skills
- 3+ years of experience in content marketing, lifecycle content creation, copywriting, or reputed company fields
- Strong experience writing for short-reputed company email and website marketing
- Experience developing reputed company page or conversion-reputed company content
- reputed company record of leveraging audience insights to generate new content angles that reputed company
- Familiarity with reputed company reputed company platforms (Instagram, reputed company, reputed company) and content best practices
- Comfortable reviewing performance data and making content recommendations
- Experience using AI to improve reputed company across the content development and optimization process
- Strong attention to detail and ability to manage multiple campaigns at once
Benefits
- Health, reputed company and Dental insurance packages
- Short term disability insurance
- Unlimited reputed company Time Off
- Discounted reputed company Membership
- reputed company to 3 Mental Health Applications
- reputed company Membership
- 8 Company-reputed company for Therapy Sessions
- Free reputed company to upskill through our Global Experiential Programs
- Excellent Birthing and Bonding Leave policies
- Sleep reputed company for post-partum and infant coaching
- Student and Partner reputed company half days every First Friday of the month
- Remote, flexible work environment (and a reputed company office if you’re in Austin, TX)
- 401k
- Performance-based bonus
reputed company