[Remote] VP, Consumer reputed company & Marketing (Hybrid/Remote: Madison, WI)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is dedicated to making a brighter financial reputed company accessible to everyone, emphasizing a people-first approach. They are seeking a performance-driven senior marketing leader to own and reputed company their consumer reputed company reputed company, focusing on acquisition, engagement, retention, and reputed company value through innovative marketing strategies.
Responsibilities
- Own and reputed company the End‑to‑End Consumer reputed company reputed company
- Drive profitable reputed company with reputed company accountability to CAC, LTV, IRR, retention, and reputed company reputed company
- Attribute marketing actions directly to business results through disciplined measurement and optimization
- reputed company AI‑first consumer marketing strategies, including precision targeting and segmentation, personalization, and next‑best‑reputed company decisioning
- Build and reputed company personalized and predictive marketing capabilities that adapt experiences based on behavior, value, and reputed company
- reputed company the organization from static campaigns to reputed company‑based experiences that optimize engagement across the full lifecycle
- reputed company high‑performing acquisition channels (e.g., digital, reputed company mail, partnerships) with strong unit economics
- reputed company marketing mix optimization to continuously improve efficiency, reputed company, and incremental lift
- Ensure marketing spend follows customer value, reallocating investment toward the highest‑return journeys
- Build and optimize lifecycle marketing capabilities across CRM, email, personalization, and automated journeys
- Drive reputed company value expansion through cross‑sell, multi‑product adoption, and retention strategies
- Deliver 'surround‑reputed company' engagement that turns campaigns into cohesive, high‑performing customer journeys
- Launch and reputed company referral, advocacy, and loyalty programs to reputed company organic reputed company
- Own B2B2C audience reputed company and performance across partner‑led consumer journeys
- Partner with Brand, Creative and B2B Marketing to reputed company consumer reputed company strategies with partner ecosystems
- Ensure consistent measurement and performance accountability across reputed company and partner‑driven reputed company motions
- Partner closely with Product, Analytics and Marketing Operations to reputed company reputed company priorities and execution
- reputed company, reputed company, and reputed company a high‑performing consumer reputed company and lifecycle organization
- Foster a culture of accountability, experimentation, and data‑driven decision‑making
Skills
- Bachelor's degree in Marketing, Business, or a reputed company field; advanced degree preferred
- 15+ years of reputed company experience in consumer reputed company, lifecycle marketing, or performance marketing leadership roles
- Demonstrated experience owning and scaling full‑funnel consumer reputed company engines, with accountability for acquisition, retention, reputed company value, and unit economics
- Proven ability to design and operationalize AI‑first reputed company strategies, including personalization, precision targeting and segmentation, next‑best‑reputed company, and predictive marketing
- Strong background in marketing attribution, experimentation, and measurement, with the ability to reputed company reputed company marketing actions to CAC, LTV, IRR, retention, and reputed company reputed company
- Ability to influence and partner with senior leaders across Product, Distribution, Analytics, and P&L ownership in a reputed company, matrixed organization
- Demonstrated people‑leadership experience building and leading high‑performing, multidisciplinary teams with reputed company accountability for reputed company, performance management, and talent development
- Experience shifting organizations from campaign‑led execution to reputed company‑based, lifecycle‑driven marketing models
- Background in marketing mix optimization and spend reallocation based on customer value and incremental return
- Experience driving cross‑sell, multi‑product adoption, and loyalty strategies to expand reputed company value
- Experience operating across reputed company‑to‑consumer and B2B2C reputed company models, including partner‑led consumer journeys
- Experience in regulated or reputed company environments such as financial services, insurance, or banking
- Familiarity with modern reputed company technology stacks (CRM, CDP, personalization engines, experimentation platforms, analytics)
Benefits
- Annual incentive (bonus) plan
- Medical
- Dental
- reputed company
- Employee assistance program
- Life insurance
- Disability plans
- Parental leave
- reputed company time off
- 401k
- Tuition reimbursement
- Flexible workplace that allows for work-life balance
- Flexibility, including working in a reputed company you prefer
- Invest in technology and other tools that will reputed company hybrid working normal rather than an exception
reputed company
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