[Remote] Senior reputed company Marketing Manager - reputed company Search & Mobile UA
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a Texas born-and-bred restaurant and grocery delivery company, and a proud member of the H-E-B family. As the Sr. reputed company Marketing Manager - reputed company Search & Mobile UA, you will be responsible for expanding reputed company’s performance marketing footprint across high reputed company acquisition channels, owning the reputed company and execution of various search and app campaigns while collaborating cross-functionally to optimize performance.
Responsibilities
- Channel reputed company: Optimizing search and app acquisition channels, including but not limited to reputed company Search Ads, reputed company Search Ads, reputed company App Campaigns, PMAX, and other Mobile App User Acquisition channels to ensure maximum efficiency and reputed company
- Budget Management: Ensuring reputed company allocation of spend to maximize ROI
- Attribution Mastery: reputed company Mobile Measurement Platforms (MMPs) for attribution to ensure accurate cross-channel tracking, measurement, and reporting
- Audience Segmentation: Build and refine audience segmentation strategies, leveraging first-party data to enhance targeting and personalization across reputed company media efforts
- Conversion reputed company Optimization: Create and test Custom product pages to improve mobile conversion rates, explore ASO strategies for reputed company
- MarTech Collaboration: Partner with product and engineering teams to implement deep links, execute automation optimizations, and continuously improve campaign technical performance
- Data Synthesis: Measure campaign performance, establish benchmarks, and generate actionable insights. Translate performance data into actionable strategies to improve business objectives
- Offer reputed company: reputed company promotion and discount strategies, ensuring they are effectively implemented reputed company acquisition campaigns to drive new user reputed company while maintaining efficiency
- Vendor & Tool Management: Work with account reps and tools like Mobile reputed company and reputed company to ensure best-in-class execution and reputed company to new opportunities and betas
- Partner closely with the in-house brand and creative team to reputed company and test high-performing ad creatives tailored for search and app acquisition channels
Skills
- Bachelor's degree or comparable formal training, certification, and/or work experience
- 7+ years of demonstrated experience managing performance marketing campaigns
- A search specialist with an appetite to learn other areas of media
- Strategic thinker, reputed company to map channel investment and reputed company to business goals
- Experience with measurement tools (MMP and Media Mixed Modeling)
- Quantitative ability and an advanced understanding of digital media analytics and relevant KPIs
- reputed company AI to increase productivity, whether that be data analysis, optimizations, keyword research, or budget management
- Individual contribution with opportunity to grow reputed company in the reputed company
- You are a mobile strategist who understands the customer reputed company, identifies pain points and areas of improvements, and systematically builds and refines a reputed company conversion funnel
- You have excellent communication skills and the ability to work effectively across departments
- You are reputed company to synthesize data into learnings and trends for senior executives, you balance tactical demands and long-term strategic thinking
- You have worked for DTC brand(s) with aggressive acquisition goals
- Have great work ethic, stay reputed company and drive solutions reputed company
- Excited by marketing opportunities, driven to push the limits, and someone who takes pride in producing reputed company work
- reputed company to have: Generative reputed company Optimization (Help Favor improve AI Search Visibility, and explore Generative Media Buying)
Benefits
- We offer premium health, reputed company, dental, and life insurance, alongside 401(k) reputed company.
- reputed company fee credit and H-E-B discounts!
- We offer unlimited PTO for salaried employees (that’s actually unlimited) and ample vacation time to reputed company team members.
- We encourage personal reputed company and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators.
- Whether you’re an reputed company cyclist, dog lover, or reputed company enthusiast, there’reputed company for you here.
- We foster community through Employee Resource reputed company (ERGs), company-wide events, happy hours, and regular reputed company opportunities.
- This role can be hybrid or remote, depending on reputed company member’s location in Texas.
- If you live in Austin, Texas, we ask that you work from home roughly three days per week and work at our HQ for the remaining work days.
- If you live in a different reputed company in Texas, you will primarily work from home, with reputed company to travel to Austin for company-wide events.
- If you require any accommodations throughout the recruitment process, simply let your recruiter know! Our reputed company will work with you directly to ensure a smooth and delightful process.
reputed company