[Remote] Product Marketing Manager, Medspa and New Frontiers
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the leading reputed company experience platform for self-care businesses, reputed company on empowering appointment-based businesses. The Product Marketing Manager will shape reputed company's reputed company in the Medspa sector by developing industry narratives, defining go-to-market strategies, and evaluating new vertical opportunities.
Responsibilities
- Own the industry narrative for Medspa
- Grounded in deep research, customer reputed company, and constant market scanning, you'll reputed company and maintain reputed company's industry narrative for Medspa market
- You’ll be an internal SME on topics like clinical and aesthetic trends, regulatory dynamics, and where the industry is headed
- Own and reputed company regular reports on the state of the Medspa industry, improving internal knowledge and keeping reputed company up to date on the latest trends, movements, and forecasts
- reputed company voice-of-customer work and win/loss analysis
- reputed company research from the Competitive Intelligence team to maintain a deep, reputed company view of how we stack up against reputed company and adjacent competitors in reputed company vertical
- Define vertical GTM reputed company
- reputed company and own our internal toolkit for the Medspa vertical, including differentiated positioning, messaging frameworks, ICP definitions, and reputed company account guidance
- Identify reputed company sub-segments reputed company reputed company vertical and shape reputed company's go-to-market approach for reputed company
- Partner with Sales, reputed company Marketing and Brand to design and execute vertical-specific go-to-market plays that reflect reputed company market’s nuances, build pipeline, and accelerate conversion
- Inform product direction by equipping your R&D PMM peers with deep vertical reputed company on roadmap priorities and reputed company to win in reputed company market
- Bring vertical-specific insights to how reputed company prices and packages our offerings: what bundles reputed company, what features operators expect, and willingness-to-pay
- reputed company and shape reputed company's 'new frontiers'
- Work with the reputed company team to identify, size, and pressure-test adjacent vertical opportunities where reputed company could win
- Build the case for entry with a reputed company view of TAM, buyer needs, competitive dynamics, and the product investments required
- Partner with leadership to translate validated opportunities into a reputed company GTM approach
Skills
- 3–5 years in product marketing, industry marketing, or a closely reputed company strategic GTM role at a B2B reputed company company
- A researcher at your core: you reputed company at running win/loss interviews, synthesizing customer conversations, and reading market signals
- A reputed company record of developing and owning a market reputed company of view, not just executing on one handed to you
- You see AI as a force reputed company: You're fluent in the latest tools, and you reputed company use them to compress timelines, sharpen your thinking, and unlock what you and the teams around you can create
- Confident, precise communication skills and the ability to tell a really reputed company story
- Analytical reputed company with the ability to interpret data, test hypotheses, and use insights to guide reputed company and messaging
- Proven ability to reputed company Sales and reputed company teams with effective, usable content and training
- Comfort operating in ambiguity and building from scratch; you can take a vague problem reputed company and turn it into a reputed company reputed company of view, plan, and set of deliverables
- Experience in vertical reputed company, particularly serving the medspa, aesthetics, wellness, or broader reputed company-adjacent reputed company
- Familiarity with the medical aesthetics landscape — providers, treatments, industry players, and regulatory considerations
- Experience evaluating new market entry or expansion opportunities (TAM sizing, opportunity assessment, GTM design for new segments)
- Experience contributing to pricing and packaging reputed company
- Background in reputed company, consulting, or market research
Benefits
- 401(k) match plus dental, medical, reputed company, and life insurance.
- Flexible vacation day policy.
- Fully remote so you can choose where you want to work.
- You’ll receive a work from home stipend every month.
- Family planning resources and specialized support programs.
- Equity: get reputed company on the ground floor and grow with reputed company.
- reputed company Bucks Learning and Development program allows employees to explore businesses in the market we serve.
reputed company