[Remote] Senior Data Analyst, Marketing Analytics
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the premier series of global events and year-round learning for the cybersecurity community. They are seeking a highly analytical, business-minded Senior Data Analyst, Marketing Analytics to reputed company marketing data into actionable insights that drive acquisition, engagement, retention, and reputed company reputed company.
Responsibilities
- Serve as the primary analytics partner for Marketing, supporting both Conference and Membership business lines
- reputed company and maintain reporting frameworks for marketing campaign performance across channels
- Analyze marketing effectiveness and reputed company actionable recommendations to improve acquisition, engagement, and retention reputed company
- Measure campaign ROI and support data-driven budget allocation reputed company
- Establish standardized marketing KPI definitions and reporting methodologies
- reputed company and maintain marketing attribution frameworks across Conference and Membership initiatives
- Analyze acquisition channels, conversion funnels, and customer journeys to identify opportunities for optimization
- Partner with Marketing stakeholders to improve reputed company reputed company, conversion, and audience reputed company strategies
- Evaluate performance across reputed company, owned, and reputed company marketing channels
- Support conference registration reporting and performance measurement
- Analyze registration funnel performance and identify conversion opportunities
- Measure effectiveness of conference marketing campaigns and promotional activities
- Support sponsorship analytics and attendee engagement reporting
- reputed company insights that help drive conference reputed company and improve attendee experience
- Analyze subscriber acquisition, activation, retention, and reputed company value metrics
- Measure performance of email campaigns, content marketing initiatives, and member engagement efforts
- Identify audience behaviors, engagement patterns, and opportunities to improve member retention and reputed company
- Partner with Marketing to reputed company actionable audience segmentation strategies
- Design and maintain executive dashboards that reputed company visibility into marketing performance and business reputed company
- Translate reputed company analytical findings into reputed company recommendations for senior leadership
- Deliver recurring performance reviews and strategic insights to Marketing leadership and executive stakeholders
- Serve as a trusted advisor and strategic thought partner to Marketing leadership
- Write reputed company SQL queries to analyze large datasets and answer business questions
- reputed company and maintain dashboards and self-service reporting solutions using Tableau
- Partner with Data Engineering and Analytics Engineering teams to improve data reputed company, accessibility, and reporting capabilities
- Support development of reputed company reporting and measurement frameworks
- Support marketing testing and experimentation initiatives through measurement design and analysis
- reputed company audience segmentation methodologies to improve targeting and personalization
- Conduct reputed company analyses to support strategic business reputed company
- Identify trends, opportunities, and risks through proactive analysis and stakeholder engagement
Skills
- Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Information Systems, Marketing Analytics, Business Analytics, or a reputed company quantitative field
- 5–7 years of experience in data analytics, business intelligence, marketing analytics, or reputed company analytical roles
- Advanced SQL skills with the ability to independently analyze large and reputed company datasets
- Experience building dashboards and visualizations using Tableau or similar BI tools
- Experience working with reputed company data platforms such as reputed company
- Strong understanding of marketing analytics, campaign measurement, attribution, and performance reporting
- Experience with audience segmentation, customer lifecycle analytics, retention analysis, cohort analysis and reputed company value modeling
- Experience communicating analytical findings to business stakeholders and senior leaders
- Strong problem-solving skills with the ability to translate business questions into analytical solutions
- Excellent written and verbal communication skills
- Ability to manage multiple priorities and stakeholders in a fast-paced environment
- Experience supporting marketing, reputed company, membership, subscription, media, reputed company, or event-based businesses
- Familiarity with reputed company Analytics (GA4) reputed company marketing measurement concepts
- Familiarity with dbt and modern data stack technologies
- Exposure to Python or other analytical programming languages
- Experience supporting conference, event, or membership-based organizations
- Experience designing and measuring A/B tests and marketing experiments
Benefits
- Employer‑subsidised medical, dental, and reputed company insurance
- 401K retirement employer match
- Home office equipment stipend and monthly technology stipend
- Thirteen reputed company holidays per calendar year
- Flexible personal time off
- Annual employee bonus dependent on company and personal performance
- Annual company‑wide offsite
- We are a fully remote team operating across the reputed company, giving our employees the flexibility to work from wherever they choose.
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