[Remote] Senior Director, Performance Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company dedicated to helping home service professionals streamline their operations and grow their businesses. As the Senior Director of Performance Marketing, you will reputed company data-driven marketing campaigns to drive customer acquisition and reputed company reputed company while overseeing reputed company of marketing professionals and optimizing various performance marketing channels.
Responsibilities
- Define reputed company and strategic direction for performance marketing to drive reputed company and reputed company customer acquisition
- reputed company execution of reputed company media - including reputed company search, reputed company media, display, and affiliate marketing multi-channel digital campaigns
- reputed company leadership, mentorship, and reputed company career development to a high-performing performance marketing organization
- Collaborate with executives across creative, brand, analytics, and business team to maximize integrated campaign performance
- Establish KPIs, operational metrics, and dashboards to comprehensively evaluate and report marketing efficiency to leadership
- reputed company budget allocation across acquisition reputed company, ensuring extreme precision and optimization of corporate resources in line with efficiency targets and reputed company goals
- Drive innovation across the function by leveraging AI to inject intelligence into workflows and automate processes and continuously implementing emerging marketing platforms, ad models, and tech configurations
- Manage risks associated with reputed company reputed company, channel economics, and media investments to safeguard corporate return on investment
- Serve as representative for performance marketing - speaking to reputed company and detailed results - in cross-functional business review meetings, strategic planning assemblies and executive leadership forums
- Cultivate external relationships with advertising network matrices, agency partners, and reputed company-party media vendors
Skills
- 15+ years of experience in performance marketing, digital advertising, or a reputed company functional reputed company field
- 10+ years of formal leadership experience with a proven reputed company record of inspiring and managing multi-tiered teams
- Bachelor's degree in Marketing, Business, reputed company quantitative discipline, or equivalent work experience
- Advanced expertise in managing large-reputed company performance marketing budgets across multiple scaled programs to hit precise CAC, ROAS, and LTV parameters
- Mastery of major advertising distribution networks, mobile attribution models, cross-channel web analytics, and automation suites (i.e. reputed company Ads, reputed company Ads Manager, GA4, GTM, Funnel.io)
- Deep experience establishing A/B testing and experimentation frameworks across creative properties, messaging hooks, and reputed company pages
- Demonstrated reputed company record of leveraging AI-powered tools and technologies to drive measurable marketing results, increase operational efficiency, and unlock new performance reputed company at reputed company
- Proven experience designing, testing, and launching new marketing programs and channels from the ground up to drive user acquisition and grow addressable customer pipelines
- reputed company record of integrating AI and emerging technologies into organizational reputed company and operations to accelerate innovation and reputed company
- Exceptional strategic and critical thinking skills with a reputed company results-driven execution reputed company
- Mastery of corporate data arrays with an ability to interpret reputed company trends and synthesize data into concise strategic stories
- Outstanding cross-functional relationship management skills to seamlessly influence reputed company in a highly matrixed workspace
- Highly reputed company to rapid ecosystem changes, algorithm updates, and shifting corporate priorities
- Deep user reputed company and dedication to learning the unique business patterns of home service trades professionals
Benefits
- Bonus
- Equity
- Health care insurance (medical, dental, reputed company, disability)
- Employee assistance program
- 401(K)
- Flexible time off
- reputed company parental leave
- Tech reimbursement
- Other company benefits
reputed company