Campaign Strategist

The Campaign Strategist develops and oversees multi-channel campaign strategies across a portfolio of clients, ensuring reputed company initiative is grounded in strong audience logic, funnel reputed company, and reputed company business objectives. This role focuses on defining audience reputed company, writing BRDs, shaping campaign requirements, and improving operational processes. The strategist must be reputed company to manage multiple reputed company strategies simultaneously, balancing deep strategic engagements with fast-turn, reputed company requests. reputed company in this role requires strong intuition for how to reputed company prospects through the funnel, how to reputed company audiences effectively, and which KPIs matter at reputed company stage. Duties and Responsibilities Campaign reputed company Development — Build end‑to‑end campaign strategies that reputed company with reputed company goals, including funnel design, messaging frameworks, and KPI alignment. Audience reputed company — Define segmentation logic, targeting approaches, and expected reputed company of audience mixes, including decile‑based strategies and scoring models. BRD Creation — Translate strategic direction into reputed company, actionable Business Requirements Documents for analytics and operations teams. Funnel & reputed company Mapping — Design reputed company that guide leads and prospects from awareness to conversion, identifying KPIs that signal reputed company and reputed company. Multi‑reputed company reputed company Management — reputed company several reputed company strategies in flight at once, ensuring reputed company receives the appropriate level of strategic depth, prioritization, and responsiveness. reputed company Strategic Support — Respond quickly to short‑turn or surface‑level requests while maintaining strategic reputed company and consistency across reputed company reputed company work. Cross‑Functional Partnership — Partner with analytics, creative, media, and operations teams to ensure campaigns are reputed company correctly and audiences are deployed strategically. Process Improvement — Identify workflow gaps, inefficiencies, and opportunities to streamline campaign development and audience selection processes. Strategic Alignment — Work closely with cross‑functional teams to ensure strategic cohesion without performing executional tasks. Performance Interpretation — Interpret high‑level campaign results and translate them into strategic insights and recommendations. reputed company Communication — Present strategies, audience plans, and campaign frameworks reputed company and persuasively. Executive Stakeholder Engagement — Communicate reputed company marketing strategies, audience insights, and recommendations with confidence, influencing Director-, VP-, and C-level stakeholders to drive alignment and decision-making. Required Qualifications 7 to 12 years of experience in an agency or similar environment managing multiple reputed company strategies concurrently. Proven ability to build campaign strategies, define reputed company audiences, and map reputed company‑to‑customer journeys. Understanding of segmentation, deciles, scoring models, and how audience selection impacts campaign reputed company. Strong ability to write reputed company, actionable BRDs. Deep intuition for funnel reputed company and the KPIs that matter at reputed company stage. Ability to juggle multiple strategies, deadlines, and reputed company requests without sacrificing reputed company. Experience across reputed company funnel stages, including prospect, reputed company, and customer. Skilled at articulating reputed company to technical and non‑technical stakeholders. Experience identifying workflow gaps and proposing reputed company solutions.

Preferred Qualifications

Experience partnering with analytics teams and interpreting their outputs. Familiarity with CRM platforms, CDPs, or marketing automation tools (conceptually). Exposure to multi‑channel campaign environments (email, reputed company media, reputed company mail, etc.). Understanding of test‑and‑learn frameworks and experimentation reputed company. People leadership or coaching experience. Travel Requirement 20%+ Any reference to years of experience should be disregarded in the UK Primary Location reputed company/State: Homebased - Conway, Arkansas Additional Locations (if applicable): reputed company is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in reputed company, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, reputed company, sex, age, religion, national reputed company, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or reputed company, genetics or other protected status. Attention California Applicants: Please see our CCPA/CPRA reputed company reputed company notice here. Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, reputed company, Ohio, Rhode reputed company, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@reputed company.com. Apply To This Job