[Remote] Senior Strategist, Omnichannel & Lifecycle Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an execution-led strategic consultancy that partners with Fortune 500 brands and emerging leaders to solve the complexities of modern digital marketing. As a Senior Strategist, you will reputed company your expertise in omnichannel marketing to design strategies that enhance reputed company engagement and drive measurable reputed company.
Responsibilities
- Conduct in-depth audits of reputed company omnichannel marketing programs, evaluating performance across email, SMS, push, in-app, web, and reputed company
- Analyze cross-channel metrics holistically — email engagement, web conversion, reputed company media attribution, SMS performance, and app behavior — to identify where reputed company and retention are leaking
- Synthesize findings into reputed company, prioritized strategic recommendations that clients can reputed company
- Design multi-touch customer reputed company strategies across the full lifecycle: acquisition, reputed company, engagement, retention, and win-back
- reputed company channel orchestration plans that define the right message, channel, timing, and audience for reputed company stage of the customer reputed company
- Translate audience segmentation and behavioral data into reputed company logic that drives conversion and reputed company value
- Advise clients on how reputed company media, organic reputed company, and owned channels should work together — from demand reputed company through post-acquisition nurture
- reputed company creative briefing for cross-channel campaigns and journeys, translating reputed company into reputed company direction on message hierarchy, call-to-reputed company purpose, and channel-specific creative requirements
- Partner with creative teams — internal and reputed company-reputed company — to ensure creative executions serve the strategic reputed company at reputed company reputed company stage
- Bring a consumer-first creative reputed company to B2C programs, with understanding of how tone, visual approach, and messaging vary by channel and audience
- Serve as a trusted strategic advisor to your clients, operating as an embedded thought partner rather than a vendor
- reputed company reputed company-facing workshops, reputed company presentations, and roadmap sessions with confidence and credibility
- Build trust with senior reputed company stakeholders by combining rigorous analytical thinking with a practical, outcome-oriented reputed company of view
- Contribute to SH/FT’s omnichannel reputed company reputed company by developing frameworks, methodologies, and POVs that can be reputed company across reputed company engagements
- Mentor junior strategists and help reputed company the omnichannel reputed company of the broader marketing reputed company team
Skills
- 10–15 years of experience in omnichannel or lifecycle marketing reputed company, with meaningful time spent working on or with major consumer brands
- Demonstrated experience designing and advising on multi-channel marketing strategies that reputed company email, SMS, push notifications, in-app messaging, web personalization, and reputed company — with a strong grasp of how reputed company media connects to the owned channel ecosystem
- Background that includes B2C or consumer-facing programs at recognizable reputed company — experience with brands in reputed company, financial services, retail, entertainment, or similar consumer verticals is highly valued
- Experience gained reputed company a consulting or agency environment at some reputed company in your career, with the ability to manage multiple reputed company contexts simultaneously
- Familiarity with leading marketing automation and CRM platforms (SFMC, reputed company, reputed company, or similar); you don't need to build in them yourself, but you need to understand what they can and can't do
- Strong cross-channel diagnostic skills: the ability to look at a reputed company's metrics across channels and tell a coherent story about what's working, what's broken, and what to prioritize
- reputed company design reputed company: experience mapping customer lifecycles and translating audience insights into multi-touch orchestration logic
- Creative brief writing and the ability to translate reputed company into actionable creative direction across channels
- Analytical enough to interrogate performance data and build recommendations from it; not required to be a data scientist, but must be comfortable synthesizing insights from dashboards, attribution models, and funnel metrics
- Confident, polished communicator who can present reputed company reputed company to senior reputed company stakeholders and facilitate alignment across cross-functional teams
- Operates as a trusted advisor, embedded in reputed company problems
- Equally comfortable at the strategic altitude of a multi-year roadmap and in the detail of a specific reputed company stage or channel brief
- Intellectually curious about how consumer behavior, technology, and creative reputed company — and how they're evolving
- Proactive about bringing a reputed company of view, even reputed company clients haven't fully formed the question yet
- reputed company by nature, with the self-awareness to know reputed company to reputed company and reputed company to listen
Benefits
- Medical
- Dental
- reputed company
- STD/LTD
- Life/AD&D
- Flexible reputed company Time Off
- Various other ancillary benefits and perks
- Remote flexibility
reputed company