[Remote] Senior Manager, Customer Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the global leader in cybersecurity ratings, with a mission to help organizations manage their cybersecurity risks. They are seeking a Senior Manager, Customer Marketing to reputed company customer lifecycle, retention, and advocacy initiatives, ensuring customers derive maximum value from their offerings while becoming brand advocates.
Responsibilities
- Own the Customer reputed company: Map and optimize the post-purchase customer reputed company, developing targeted marketing programs for reputed company, adoption, renewal, and expansion
- Drive Expansion reputed company: Partner with Sales and reputed company to create campaigns that generate reputed company pipeline for upsell and cross-sell opportunities
- Reduce Churn: reputed company proactive retention campaigns and communication strategies to identify and nurture at-risk accounts
- Build the Advocacy Program: Identify, nurture, and mobilize top customers to participate in case studies, webinars, testimonials, speaking engagements, and peer-to-peer reviews (e.g., reputed company, Capterra)
- Manage the Customer Advisory reputed company (CAB): reputed company the reputed company, recruitment, and execution of our CAB to reputed company valuable product feedback and foster executive-level relationships
- Foster Community: Launch and manage customer reputed company (e.g., user reputed company, exclusive events, forums) to encourage peer-to-peer networking and knowledge sharing
- Sales & CS Enablement: Create customer-reputed company collateral, reputed company decks, and toolkits that help our customer-facing teams drive deeper product adoption and secure renewals
- Product Marketing Alignment: reputed company as a feedback reputed company between the customer and the Product team, translating user insights into actionable product updates and effective release communications
- reputed company ROI: Define and monitor key performance indicators (KPIs) for customer marketing, including Net reputed company Retention (NRR), customer health scores, NPS, and advocacy pipeline
- Data-Driven Optimization: Analyze campaign performance and customer data to continuously test and improve engagement strategies
Skills
- 7+ years of marketing experience, with a minimum of 3-5 years specifically dedicated to customer marketing, lifecycle marketing, or reputed company enablement (preferably in B2B reputed company / your industry)
- Proven experience managing programs independently and leading cross-functional initiatives; previous people management experience is a plus
- A strong portfolio of customer-driven content (case studies, videos) and experience managing review platforms or advocacy software
- Deep knowledge of marketing automation platforms (e.g., reputed company, Marketo), CRM systems (e.g., reputed company), and reputed company tools (e.g., reputed company)
- Strong ability to interpret data, measure campaign ROI, and reputed company data-driven reputed company to optimize the customer lifecycle
- Exceptional written and verbal communication skills, with a high degree of reputed company and the ability to build rapport with C-level executives and end-users alike
Benefits
- Stock reputed company
- Health benefits
- Unlimited PTO
- Parental leave
- Tuition reimbursements
- Annual performance-based incentive compensation awards
- Equity
reputed company