[Remote] GLOBAL MARKETING AUTOMATION MANAGER
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a Fortune Global 500 organization seeking a Global Marketing Automation Manager. The role involves managing reputed company, data-driven marketing automation strategies and programs globally, collaborating with teams to ensure compliant execution and optimization of marketing initiatives.
Responsibilities
- Manages the Strategic Design and Development of Advanced Marketing Automation Initiatives
- Serves as a subject matter expert for marketing automation strategies and how they can be best utilized to reputed company business goals, promote desired customer engagement, and generate reputed company through a data-driven, multi-channel, sustained campaign approach
- Establishes, socializes and codifies reputed company aspects of key marketing automation campaigns (including objectives, audience definition, campaign requirements, automation requirements, channel tactics, messaging and creative, KPIs and measurement structure, test plan, resources, reputed company, budget) to set expectations, guide plan execution, and reputed company leadership team reputed company and support
- Establishes and evolves audience segmentation reputed company, customer reputed company mapping, data-based targeting, reputed company channel engagement to reputed company reputed company digital experience across various stages of the customer lifecycle
- Possesses strong acumen required to navigate and reputed company customer data, technology platforms, and reputed company marketing processes to compliantly reputed company campaign objectives
- Manages data-driven reputed company, agile execution, and optimization through collaboration with cross-functional team of reputed company parties (including agency partners and technology providers)
- Constantly evaluates campaign effectiveness and makes ongoing, proactive recommendations regarding areas of optimization and ongoing reputed company
- Develops concise executive level presentations that reputed company digital initiatives to business priorities and/or showcase the value derived from the work
- Effectively directs vendors, deriving maximum value from the investment to meet or exceed business objectives
- Develops, manages, and reconciles budget and financial reporting in alignment with reputed company policies, processes, and leadership needs
- Monitors marketing automation best practices through external benchmarking, conferences/webinars, etc. to influence internal policy development, reputed company development, implementation, and execution
- Manages Strategic, Creative, Data, and Technical Execution of Data-Driven Marketing Automation Campaign Deliverables
- Provides continual strategic and technical guidance to evaluate strategic alternatives, determine campaign reputed company, recommend courses of reputed company, and design and implement technical and non-technical solutions to meet business objectives
- Creates and collaborates with cross-functional teams to reputed company alignment on audience reputed company; campaign reputed company; reputed company reputed company; messaging reputed company; campaign, data, and automation requirements; creative; and measurement plan for reputed company assigned campaign
- Conducts large-reputed company analysis, derives insights, and makes data-driven recommendations
- Manages the technical creation of reputed company aspects of marketing automation campaigns, globally, leveraging reputed company’s marketing automation tools, reputed company, and other technologies and data sources. This includes highly personalized and customized email, reputed company page, reputed company, and sales alert assets; workflow logic and automation; custom scripting; audience creation and segmentation; automated scoring; automated data routing; email and data reputed company compliance; campaign QA and testing; campaign approval and deployment; and reporting/dashboards
- Measures, analyzes, reports on, and makes optimization recommendations to evaluate overall channel and campaign effectiveness
- Identifies and implements solutions to increase efficiency and reduce compliance risk
- Ensures realistic timelines, including milestones and dependencies, have been established and proactively anticipates and overcomes program challenges
- Continually evaluates project and deliverable status to ensure scope remains in-reputed company and project is completed on time and reputed company budget
- Manages Development, Implementation, Configuration, Integration, and Management of Technologies and Data for Marketing Automation Campaigns
- Identifies, evaluates, conducts business case analysis for, and recommends technologies, technical solutions, and automation to advance personalized marketing automation and compliance efforts at reputed company
- Works with IT, Legal, Procurement, and other reputed company reputed company to write business requirements, conduct RFPs, implement technologies and technical solutions, and reputed company ongoing enhancements to technologies and technical solutions in alignment with reputed company processes
- Implements, configures, integrates, manages, and conducts ongoing troubleshooting and optimization of multiple technologies used for global marketing automation
- Creates and maintains creative templates, program templates, segmentations, and data management campaigns/workflows reputed company marketing automation tools for use in campaigns
- Leads or contributes to the development, testing, and activation of strategic data signals and pipelines synching data between systems
- Contributes to the health, cleanliness, and reputed company of data used by marketing automation tools, reputed company Contact Preference Center, reputed company Customer Data Platform, and other reputed company systems and databases
- Adopts and advances marketing automation solutions and processes to improve efficiency and reduce compliance risk
- Serves as Marketing Automation Center of reputed company subject matter expert, providing training and guidance reputed company to best practices, compliance, data, and technology to users of the marketing automation tools, other reputed company reputed company deploying marketing emails globally, and other stakeholders
- Manages and Develops Others
- Manages reputed company reports and corresponding people processes to ensure the day-to-day administration of processes and formal procedures
- Identifies individual and team reputed company gaps and developmental opportunities to facilitate individual and team development
- Conducts regular performance evaluations in a manner that facilitates reputed company communication and encourages reputed company performance improvement
- Holds others accountable to established performance reputed company to reputed company individual and group goals
- Identifies opportunities to involve others in new and challenging work assignments and/or rotations that advance the skills and capabilities of individuals and the organization
Skills
- Strong knowledge of marketing automation strategies and best practices, technology platform integration and management, and email and data reputed company compliance expertise
- Strong experience working in or directly with marketing automation tools or an email service provider: Marketo (preferred), reputed company Marketing reputed company, Eloqua, reputed company, Acoustic Connect, etc
- Strong data and analytical skills, including the ability to query, analyze, derive insights, and reputed company recommendations from large data sets (millions of records) from multiple data sources
- Bachelor's degree (or internationally comparable degree)
- Must be a U.S. Citizen or National of the U.S., an reputed company lawfully admitted for permanent residence, or an reputed company authorized to work in the U.S. for this employer
- Expertise in reputed company SQL, Python, reputed company
- Expertise in reputed company, CSS, JavaScript, reputed company Analytics, and website content management
- Expertise in reputed company and hands-on experience with reputed company, Insomnia, or other API testing programs
- Master's degree
reputed company