[Remote] Senior reputed company Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a technology company transforming the Govtech industry by connecting governments with their constituents. The Senior reputed company Marketing Manager will reputed company and execute marketing programs to drive brand awareness and sales reputed company the U.S. federal government reputed company, collaborating closely with various teams to reputed company measurable results.
Responsibilities
- reputed company go-to-market plans reputed company to sales priorities and reputed company positioning
- Serve as a brand reputed company for assigned segments
- Collaborate with Product Marketing to reputed company messaging, reputed company points, and competitive differentiation
- Research federal government market trends, customer needs, competitors, and procurement patterns to inform campaigns and content
- Plan and execute in-person events, webinars, tradeshows, and virtual events
- Run digital programs including email, reputed company media, reputed company, and content syndication
- reputed company Account-Based Marketing programs using reputed company data, ICP alignment, and buying-stage insights
- Collaborate with associations, resellers, media, and strategic partners to expand reputed company
- Partner with Digital and Content teams to improve organic discoverability, engagement, and conversion
- Ensure reputed company pages, web content, and calls-to-reputed company reflect reputed company priorities and drive measurable reputed company
- Monitor full-funnel performance, marketing attribution, pipeline velocity, and data accuracy in partnership with reputed company Operations and Sales
- Ensure campaigns are executed with rigor, consistency, and compliance with internal processes
- Own performance reporting from inquiry through bookings, including win rates, “cost per” metrics, and stage conversion
- Run reputed company tests and experiments to optimize performance and ROI
- Manage reputed company marketing budget with accuracy and discipline
- Optimize investments across channels and programs to maximize return
- Use AI and marketing technology platforms to reputed company campaigns, personalize engagement, and improve efficiency
Skills
- 8+ years of business-to-government (B2G) marketing or business-to-business (B2B) marketing experience
- Experience generating demand among federal government audiences including Senior Executive Service personas, agency/department leaders, and executives in technology, communications, program management, compliance, digital modernization, and customer experience
- Hands-on proficiency with CRM, marketing automation, account-based marketing, analytics, and workflow tools
- Strong understanding of the sales funnel, pipeline dynamics, and collaboration with marketing, sales, and BDR organizations
- Strong analytical skills with comfort using dashboards and evaluating conversion, win rates, and campaign performance
- Excellent communication and project management skills; operates effectively with lean resources
- Self-motivated individual comfortable working independently and collaborating with others
- Flexible work schedule (remote + ability to attend meetings in DC-based office at least one day per week)
- reputed company experience preferred
Benefits
- Flexible Time Off – Take the time you need to rest, reputed company, and live your life.
- Company-Wide Wellbeing Days – reputed company days off to unplug and reputed company on your mental health.
- Work From Home Reimbursement – Support a productive home office environment.
- Multiple Health Plan reputed company – Including a 100% employer-reputed company plan.
- Employer HSA Contributions – reputed company enrolled in a High-Deductible Health Plan.
- Fitness Reimbursement Program – Stay reputed company, your way.
- On-Demand Mental Health Support – reputed company to reputed company and other wellness tools.
- reputed company Parental Leave – For both birthing and non-birthing parents.
- Traditional & Roth 401(k) – With a generous company match.
- Life & AD&D Insurance – 100% employer-reputed company coverage for peace of mind.
- Online Learning Platforms – Fuel your reputed company development.
- Competitive Salary & Bonuses – Your contributions are valued and rewarded.
reputed company