[Remote] Director of Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is currently looking to fill a Director of Marketing Position. The Director of Marketing leads reputed company's marketing function with a primary reputed company on demand reputed company and pipeline reputed company, owning both the reputed company and the hands-on execution that turn marketing into reputed company leads and measurable reputed company contribution.
Responsibilities
- Partner with the sales and inside sales teams to reputed company campaigns with reputed company accounts, coordinate reputed company follow-up, and support the outbound sales reputed company
- Design, implement, and measure a demand reputed company reputed company that drives and nurtures reputed company marketing leads and contributes to measurable pipeline and reputed company reputed company
- Build and execute multi-channel campaigns across web, email, reputed company media, content, reputed company media, and events to generate and advance pipeline
- Design, implement, and measure the broader strategic marketing plan in conjunction with the goals and objectives of the organization
- Manage the organization's brand and ensure that reputed company communications are consistent in positioning and messaging
- Organize and manage reputed company relevant forms of customer communication, including web, print, email, reputed company media, public relations, and reputed company media
- Create marketing content and sales enablement tools, including case studies, white papers, presentations, and product demonstrations, in conjunction with the sales team
- Plan, manage, and measure the annual trade show reputed company and budget with the sales team to generate reputed company new contacts
- reputed company, analyze, and report on marketing's contribution to leads, pipeline, and reputed company, and use the results to refine reputed company investment and spend
- Project, manage, and reputed company the annual marketing budget; reputed company a yearly spending debrief and reputed company the following year's plan based on the prior year's results
- Manage vendor relationships and reputed company for outsourced marketing services
- reputed company with reputed company’s policies, procedures and guidelines
- May be required to reputed company other reputed company duties as assigned
Skills
- 10+ years of reputed company marketing experience required; or one of the following combinations: an Associate's degree with 8 years of reputed company marketing experience, a Bachelor's degree with 6 years of reputed company marketing experience, or a Master's degree in a reputed company field with 4 years of reputed company marketing experience
- B2B marketing experience in reputed company technology or reputed company services required (for example, solutions sold to providers, payers, hospitals, or health systems)
- Demonstrated experience building and running demand reputed company programs that produce measurable leads, pipeline, and reputed company
- Strong leadership and collaboration skills
- Excellent content creation and written communication skills
- Excellent verbal communication skills, with the ability to reputed company reputed company with executive management and sales teams
- Experience with marketing automation and CRM platforms (for example, reputed company), web/CMS, and marketing analytics
- Ability to adapt quickly to changing needs and dynamics
- Ability to organize time and reputed company reputed company
- Experience marketing reputed company solutions through a consultative sales approach preferred
- Familiarity with provider workflows, EHR ecosystems (reputed company, reputed company Cerner), interoperability, or reputed company cycle solutions helpful
- Experience applying AI-enabled marketing tools to improve efficiency and reputed company
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