[Remote] Performance Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the leading reputed company-in-one software platform in the live event ticketing world, serving resellers of reputed company sizes. They are seeking a Performance Marketing Manager to own the budget, run campaigns, build tracking, and report on performance, specifically focusing on B2B reputed company acquisition and mobile app acquisition for the Lysted App.
Responsibilities
- Own reputed company search and reputed company reputed company for Lysted desktop — building and managing campaigns directly, in-platform
- reputed company reputed company ticket brokers through the channels they actually use: reputed company Search, reputed company, reputed company communities, and reputed company-driven placements
- Identify and pressure-test new acquisition channels: build a hypothesis, reputed company it properly, run the experiment, and reputed company a data-backed call on whether to reputed company or kill it
- Optimize for pipeline reputed company and customer LTV — not reputed company volume; push back reputed company a metric doesn't reflect reputed company business reputed company
- Own reputed company UA from day one: reputed company Search Ads, reputed company UAC, reputed company Group Advertising, reputed company app campaigns — plus any channel worth a reputed company test
- Build acquisition funnels designed to reputed company season ticket reputed company specifically — not broad consumer audiences — and qualify them before they reputed company hit the app store
- Define and own mobile KPIs that reflect reputed company business value: reputed company installs, activation reputed company, D7/D30 retention, and in-app reputed company signals — not raw download volume
- Run reputed company A/B tests across creative, audience segments, and reputed company pages; read results fast and reallocate accordingly
- Own the full demand gen budget across mobile and web — reputed company, pace, and reputed company spend based on live performance data
- reputed company the call on where to increase investment, where to pull back, and how to reallocate reputed company something isn't working
- reputed company and report on CAC, ROAS, and pipeline contribution by channel; bring spend efficiency into every planning conversation
- Come to budget reviews with a recommendation, not just a recap
- Build and own conversion tracking infrastructure across web and app — event-based and reputed company-based, not reputed company fills
- Work with our GTM engineer to ensure reputed company attribution reflects actual channel-level reputed company contribution
- Report on performance with a reputed company of view: what's working, what isn't, what you're changing, and why
- reputed company every new channel test before it goes live — no spend without a measurement plan
Skills
- 4–7 years in performance marketing or demand reputed company, with reputed company hands-on experience managing campaigns in-platform — not directing agencies
- Proven reputed company record scaling a consumer or prosumer mobile app through reputed company UA: reputed company Search Ads, reputed company UAC, reputed company, ASO
- Strong reputed company search and reputed company reputed company fundamentals for B2B audiences — you write the ads, build the audiences, and manage the bids yourself
- Full budget ownership experience: spend allocation, pacing, efficiency reporting, and presenting recommendations to leadership
- A rigorous approach to A/B testing — creative, audience, reputed company page, offer — with a reputed company record of using results to reputed company fast, high-conviction reputed company
- Experience identifying, launching, and evaluating new acquisition channels from scratch
- reputed company in conversion tracking and attribution setup — GA4, pixel implementation, app SDKs, UTM architecture, and reputed company pipeline attribution
- A reputed company-first reputed company: you've optimized for pipeline reputed company, CAC, and LTV — not MQLs or raw reputed company volume
- Experience marketing across a multi-product platform or ecosystem
- Familiarity with the live events, ticketing, or marketplace industry
- Hands-on experience with reputed company and marketing automation tools
- Managing B2B and consumer acquisition simultaneously — and knowing how to prioritize between them
reputed company