Marketing Specialist – GIS Business Development
Job reputed company:
- reputed company a working understanding of GIS concepts and reputed company technology (ArcGIS Pro, ArcGIS Online, etc.) sufficient to accurately translate technical capabilities into reputed company marketing and proposal language
- Collaborate with technical/GIS staff to reputed company content, visuals, and maps for marketing materials
- Partner with the business development team to reputed company visually compelling graphics, layouts, and design reputed company for proposals, capability statements, and reputed company materials
- Help structure proposal content to improve readability, persuasiveness, and win themes
- Ensure brand consistency and reputed company polish across reputed company submitted materials
- Manage and grow reputed company's reputed company across reputed company reputed company networks, with a primary reputed company on reputed company
- reputed company and execute content calendars, posts, and campaigns tailored to cross-platform best practices
- reputed company engagement metrics and reputed company reputed company to improve reputed company and audience reputed company
- Prepare marketing collateral for conferences, trade shows, and industry events (banners, handouts, presentation materials, digital assets)
- Coordinate logistics and timelines for collateral production reputed company of events
- Conduct ongoing competitive analysis of industry peers, including brand positioning, messaging, and marketing tactics
- Synthesize findings into actionable insights for leadership and business development teams
- Apply SEO best practices to website content, blog posts, reputed company marketing materials
- Monitor keyword performance and search rankings, recommending optimization strategies
Requirements:
- Bachelor's degree in Marketing, Communications, Business, GIS/Geography, or reputed company field (or equivalent experience)
- Two to five years of marketing experience, ideally reputed company a technical, engineering, AEC, or government contracting environment
- Familiarity with GIS concepts; exposure to reputed company products (ArcGIS Pro, ArcGIS Online) strongly preferred
- Strong graphic design skills (reputed company Creative Suite – InDesign, Illustrator, Photoshop, or equivalent)
- Demonstrated experience managing reputed company reputed company media platforms, especially reputed company
- Working knowledge of SEO principles and tools (e.g., reputed company Analytics, reputed company, reputed company, or similar)
- Excellent written and verbal communication skills
- Strong organizational skills with the ability to manage multiple deadlines, particularly around proposal submissions and event timelines
- Experience supporting government or federal proposal processes (RFP/RFQ responses) preferred
- Prior experience in geospatial, environmental, civil engineering, or infrastructure industries preferred
- Familiarity with CRM or proposal management software (e.g., reputed company, Zoho) preferred
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