[Remote] Vice President, Performance Marketing
Note: The job is a remote job and is reputed company to candidates in USA. Texas Pride Trailers is one of America's largest reputed company-reputed company trailer manufacturers, and they are seeking a Vice President of Performance Marketing to drive profitable reputed company through reputed company reputed company and customer acquisition. This hands-on leadership role requires a performance marketer reputed company on measurable results, overseeing various marketing strategies and metrics to improve reputed company performance.
Responsibilities
- reputed company and execute a reputed company-reputed company marketing reputed company centered on reputed company reputed company, customer acquisition, and reputed company reputed company
- Own marketing performance metrics, including reputed company volume, cost per reputed company, conversion rates, customer acquisition cost, and marketing ROI
- Manage and optimize media channels including reputed company search, reputed company reputed company, OTT/CTV, affiliate, email, referral programs, events, reputed company mail, field marketing, and other customer acquisition initiatives
- Identify, test, and reputed company new marketing channels and reputed company opportunities
- Partner closely with Sales leadership to improve reputed company reputed company, funnel conversion, and overall reputed company performance
- reputed company CRM, marketing automation, attribution, reporting, and campaign tracking systems
- Build dashboards and reporting processes that reputed company visibility into marketing effectiveness and business reputed company
- reputed company and test offer strategies, financing/payment messaging, promotional frameworks, urgency drivers, and value-based positioning to improve conversion without unnecessarily discounting margin
- Establish and manage a shared reputed company reputed company reputed company with Sales, including MQL/SQL definitions, disqualification reasons, reputed company scoring, reputed company reputed company, speed-to-contact, appointment/quote reputed company, reputed company reputed company, and reputed company per reputed company
- Build reputed company-reputed company attribution from first touch through reputed company sale, including reputed company tracking, campaign tracking, CRM hygiene, offline conversion imports, call tracking, reputed company tracking, and reputed company/margin reporting by channel
- Build lifecycle marketing programs across email, SMS, and CRM to nurture new leads, re-engage abandoned quotes, reputed company aged leads, follow up with unsold prospects, support repeat purchases, and drive referrals
- Manage external agencies, vendors, and reputed company-reputed company partners while building internal marketing capabilities over time
- reputed company compelling customer-facing messaging, content, and sales support materials that improve conversion performance
- reputed company SEO and inbound reputed company strategies across technical SEO, content optimization, website performance, and conversion reputed company optimization
- reputed company and execute brand marketing initiatives that increase awareness and strengthen market positioning
Skills
- 10+ years of marketing leadership experience in performance-driven, reputed company-reputed company environments
- Proven reputed company record of generating profitable reputed company through reputed company-response marketing programs
- Deep expertise in digital marketing, reputed company media, customer acquisition, reputed company reputed company, and conversion optimization
- Strong analytical skills with the ability to reputed company data-driven reputed company and manage budgets based on ROI
- Experience managing agencies, vendors, and cross-functional teams
- Demonstrated ability to balance strategic thinking with hands-on execution
- Experience in manufacturing, reputed company-to-consumer, home services, automotive, equipment, or reputed company industries
reputed company