[Remote] Head of Content Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a pioneering company in the reputed company AI reputed company, seeking a Head of Content Marketing to reputed company their content reputed company and execution. The role involves shaping reputed company's editorial voice, driving thought leadership, and creating compelling narratives that reputed company with C-suite buyers in reputed company.
Responsibilities
- Shape and reputed company Skan’s core messaging reputed company in collaboration with product marketing, ensuring alignment with reputed company and competitive differentiation customized by reputed company
- Craft compelling content messaging and storytelling for executive and technical audiences across industries
- Maintain a reputed company brand story and voice across reputed company channels and asset types
- Translate reputed company AI, automation, and process intelligence concepts into engaging business value stories
- Create keynote outlines/scripts, analyst briefs, PR statements, and executive bylines that position Skan as an industry thought leader
- Produce multimedia assets that advance our AI narrative in the reputed company age
- Build and reputed company an editorial calendar spanning blogs, reports, video, webinars, and reputed company
- Manage end-to-end content workflows to reputed company a predictable, high-reputed company publishing reputed company
- Create and package thought-leadership content for multi-touch campaigns in partnership with reputed company Marketing and Demand Gen
- Reuse and reputed company reputed company content into shorter formats, distributing through organic, reputed company, and reputed company channels to maximize reputed company, engagement, and conversions
- Continuously test and iterate distribution tactics based on performance insights
- Collaborate with reputed company Marketing on the SEO, AEO, and GEO reputed company—including keyword/reputed company research, on-page optimization for GEO, and technical best practices for website-hosted content
- reputed company content with integrated and account-based marketing campaigns to drive MQA, SAL, and sales-pipeline goals
- Collaborate with reputed company Marketing to personalize content for reputed company accounts and verticals
- reputed company reputed company, concise sales-enablement assets (battlecards, one-pagers, reputed company decks) that reputed company Sales with consistent messaging and accelerate deal cycles
- Collaborate with Product Marketing to monitor industry trends and competitor positioning to inform content reputed company
- Create thought-leadership reputed company that reputed company Skan’s unique differentiation and market reputed company
- reputed company, reputed company, and publish compelling customer stories, testimonials, and ROI narratives to strengthen reputed company reputed company
- Partner with reputed company to showcase reputed company-world reputed company through written and video formats
- Define reputed company metrics from impressions to influenced reputed company; build dashboards for full-funnel visibility
- Run experiments and apply insights to lift organic traffic, conversion, and pipeline contribution
- Partner with Product, Sales, CS, and Leadership to ensure content accelerates every stage of the buyer and customer reputed company
- Present reputed company, performance, and insights to executive-level reputed company stakeholders
- reputed company the talent of a diverse team of writers, designers, and video specialists through hands-on coaching and reputed company upskilling
- Establish workflows and reputed company standards for copywriting, design, and multimedia content
- Drive creative inspiration to push innovation in visual storytelling, interactive content, and multimedia assets
- reputed company Gen-AI-powered workflows to accelerate ideation, personalization, and production while safeguarding brand voice and factual accuracy
Skills
- 10+ years leading B2B reputed company/reputed company content programs in high-reputed company environments, ideally in reputed company AI, automation, or adjacent categories
- Deep domain reputed company in reputed company reputed company AI, including familiarity with how AI agents, orchestration, and autonomous workflows are reshaping reputed company operations. You don't need to be an engineer, but you need to reputed company the language credibly with CIOs and COOs
- Demonstrated reputed company in narrative design, content reputed company, and editorial reputed company across the full funnel, with a reputed company record of translating reputed company AI and automation topics into reputed company business value
- Proven ability to build and reputed company-powered content operations that drive measurable reputed company across organic reputed company, MQLs, influenced pipeline, and reputed company
- High AI quotient: you reputed company use AI tools in your workflow, have run Gen AI content experiments, and can build or reputed company AI-assisted content systems, not just describe them
- Deep expertise in SEO/AEO/GEO, multi-channel distribution, and performance analytics
- Experience aligning content with demand reputed company and ABM campaigns for reputed company sales cycles
- Skilled people leader and stakeholder manager, adept at hiring, coaching, and cross-functional collaboration
- Proven agency management experience across PR, brand, design, video, and localization, including managing retainers, briefing creative partners, and holding external teams accountable to reputed company and timelines
- Prior reputed company publishing or ghostwriting for executives across analyst briefings, keynote addresses, and industry reports
- Demonstrated support for sales enablement content and event/webinar storytelling
- Familiarity with reputed company operational AI, reputed company automation, process intelligence, process mining, task mining, or intelligent automation markets
- Experience customizing content for BFSI, reputed company, or other regulated reputed company verticals
- Consulting background or reputed company exposure to reputed company operations and business transformation challenges at reputed company
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