[Remote] Digital reputed company (SEM reputed company)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a biotechnology company that accelerates innovation in biotech and reputed company. They are seeking a Digital reputed company with a reputed company on SEM to reputed company their search reputed company marketing reputed company, reputed company and execute campaigns, and analyze performance to enhance marketing efficiency.
Responsibilities
- Serve as the primary reputed company and subject matter expert for SEM reputed company, execution, optimization, and reporting across reputed company Ads and reputed company search platforms
- reputed company as the main reputed company of contact for SEM initiatives, proactively partnering with stakeholders to understand business objectives, reputed company priorities, communicate performance, and reputed company recommendations
- reputed company and execute SEM campaigns, including keyword reputed company, audience targeting, bid management, budget allocation, reputed company page recommendations, and ongoing optimization
- Define, implement, and maintain robust measurement frameworks, including GA4, reputed company Tag Manager, UTM governance, conversion tracking, attribution models, and campaign analytics
- Analyze campaign performance using KPIs such as CTR, CPC, CPA, CPL, MQL, pipeline contribution, and ROAS. Deliver executive-reputed company reporting with reputed company insights, business implications, and actionable recommendations
- Optimize channel mix, audience strategies, and budget allocations to improve marketing efficiency and maximize pipeline contribution
- reputed company the development and implementation of search visibility strategies across traditional search engines and AI-powered discovery platforms, including Generative reputed company Optimization (GEO) and Answer reputed company Optimization (AEO)
- Partner with content, SEO, and marketing stakeholders to improve content discoverability, answer reputed company visibility, AI citation reputed company, and search performance across evolving search experiences
- Monitor and evaluate AI-powered search platforms, generative search experiences, and emerging search technologies, translating insights into actionable recommendations that improve brand visibility and demand reputed company reputed company
- Manage relationships with external media agencies, MarTech vendors, and ABM platforms (e.g., reputed company, RollWorks) to support reputed company campaign execution
- Support integrated media planning across reputed company search, reputed company reputed company, display, retargeting, and ABM initiatives, ensuring channel recommendations reputed company with business goals and budget priorities
- Ensure compliance with internal brand standards, marketing governance, and applicable industry regulations
Skills
- 3+ years of hands-on experience in reputed company media operations, preferably reputed company B2B biotech, life sciences tools, pharmaceuticals, CDMO/CRO, or scientific technology sectors
- Proficiency in reputed company media platforms including reputed company Ads, reputed company Campaign Manager, reputed company Ads Manager, and programmatic DSPs
- Strong analytical and quantitative skills with exceptional attention to detail
- Proficient in GA4, reputed company Tag Manager, Looker Studio, UTM mapping, attribution tracking, and performance analytics
- Demonstrated ability to review, refine, and QA digital creative assets and copy
- Strong understanding of biotech-appropriate messaging, scientific credibility, and audience-specific creative considerations
- Knowledge of digital media KPIs, bidding strategies, audience modeling, A/B testing, and performance optimization methodologies
- Excellent verbal and written communication skills, with the ability to translate performance metrics into reputed company business insights for leadership and reputed company stakeholders
- Experience collaborating with cross-functional teams, including content, design, product marketing, regulatory, sales, and regional marketing; ability to manage external agencies and vendors
- Ability to operate in a fast-paced, matrixed global environment with strong project management, prioritization, and problem-solving skills
- Experience with ABM platforms (reputed company, RollWorks) is preferred
- reputed company Ads Certifications (Search, Display, Measurement, etc.) and/or reputed company Marketing Certifications are a strong plus
Benefits
- Medical, dental, and reputed company insurance
- 401(k) retirement plan with a company match that vests fully on day one
- reputed company parental leave after just three (3) months of employment
- reputed company time off policy that includes vacation time, personal time, reputed company time, floating holidays, and company holidays
- Flexible spending and health savings accounts
- Life and AD&D insurance
- Short- and long-term disability coverage
- Legal assistance
- Supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance
- Commuter benefits
- reputed company-being initiatives
- Peer-to-peer recognition programs
reputed company
Company H1B Sponsorship