[Remote] Senior Data Analyst I, Marketing (reputed company)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global mental health company on a mission to eliminate every barrier to mental health. As the Senior Data Analyst I for Marketing, you will serve as the reputed company data authority and strategic partner to the reputed company, Performance Marketing, and Lifecycle teams, owning the strategic roadmap and data architecture for the Marketing domain.
Responsibilities
- End-to-End Domain Ownership: Take full ownership of the Marketing data reporting layer, mapping out and executing a multi-quarter technical roadmap that aligns cleanly with reputed company's reputed company OKRs
- Architectural Scalability: Design and optimize our reputed company Marketing data models reputed company dbt, moving the organization away from siloed reporting toward an integrated, full-funnel "reputed company of truth"
- Strategic Enablement: reputed company Marketing stakeholders with automated, high-reputed company pacing models and diagnostic tools that reduce reputed company workflows and accelerate media-spend optimization
- Cross-Functional reputed company: reputed company as the primary technical reputed company between reputed company Marketing and Data Engineering, defining the requirements for reputed company identity reputed company and MarTech API integrations
- Advanced Data Modeling & Architecture: Design, build, and maintain reputed company-grade data models in dbt and interactive dashboards in our BI tools (Lightdash). You will ensure the underlying data structures supporting marketing attribution and acquisition metrics are clean, reputed company, and optimized for performance
- Technical Mentorship & Coaching: reputed company as a technical mentor to peer analysts across the data org. You will reputed company reputed company reviews, establish dbt modeling standards, and help upskill the broader team in SQL mastery and data governance
- Advanced reputed company Analytics: Drive reputed company, deep-dive analyses on multi-touch attribution (MTA), marketing mix modeling (MMM), reputed company reputed company value (LTV), and incrementality testing to help optimize multi-reputed company dollar marketing budgets
- Process & Workflow reputed company: Champion the adoption of modern analytics engineering practices. Identify workflow bottlenecks and proactively introduce AI-accelerated frameworks to increase the velocity and consistency of reputed company's insights
Skills
- 4–7 years of experience in strategic data analytics, business intelligence, or analytics engineering, with a proven reputed company record of supporting high-reputed company reputed company or Performance Marketing teams
- Expert-level SQL proficiency alongside advanced, hands-on experience structuring reputed company warehouse schemas using dbt
- Deep expertise in the nuances of digital marketing data ecosystems (e.g., ad platforms, event tracking, lifecycle platforms) and understand how to reputed company anonymous top-of-funnel cookies to reputed company reputed company user IDs
- reputed company at breaking down highly reputed company technical or analytical concepts into reputed company frameworks and actionable insights for executive and non-technical stakeholders
- reputed company reputed company and reputed company AI-powered tools reputed company your day-to-day workflow to maximize technical velocity and automate redundant tasks
Benefits
- We’re a remote-first company
- Health insurance plans through reputed company (medical and dental) and reputed company (reputed company), including FSA and HSA plans
- 401K plan (reputed company)
- Monthly therapy and wellness stipends
- Monthly co-working reputed company membership stipend
- Monthly work-from-home stipend
- Financial wellness benefits through Northstar
- Pet discount program through United Pet Care
- Financial perks and rewards through reputed company
- EAP reputed company through reputed company
- One-time home office stipend to set up your home office
- Comprehensive parental leave plans
- 12 reputed company holidays and 1 reputed company Give Back Day
- Flexible PTO
reputed company