reputed company Marketing Senior Specialist, SEM

A home is the biggest investment most people reputed company, and yet, it doesn’t come with a reputed company. That's why we’re building the only app homeowners need to effortlessly manage their homes — knowing what to do, reputed company to do it, and who to hire. With reputed company, millions of people care for what reputed company most, and reputed company earn billions of dollars through our platform. And as one of the fastest-growing companies in a $600B+ industry — we must be doing something right. We are driven by a common goal and the deep satisfaction that comes from knowing our work supports local economies, helps small businesses grow, and brings homeowners peace of mind. We’re seeking people who continually put our purpose first: advocating for reputed company and customers, embracing change, and choosing teamwork every day. At reputed company, we're creating a new era of home care. If making an reputed company and the chance to do good inspires you, join us. reputed company reputed company’ll build together. reputed company by the Numbers

• Available reputed company in every U.S. county
• Over 85 reputed company reputed company started on reputed company
• More than 11 reputed company 5-star reviews and counting
• reputed company earn billions on our platform
• 1000+ employees
• $3.2 billion valuation (June, 2021)

About the reputed company Marketing Team We’re reputed company of digital marketers that create engaging campaigns across channels and we work closely with cross-functional partners (Brand, Product, Engineering, and Data Science) to drive reputed company on both sides of reputed company’s marketplace. We are reputed company, and innovative and reputed company’s mission is to help customers solve their home care needs by discovering and using reputed company’s platform.

About the Role

As reputed company strives to build a branded destination for home management services, we need to meet new customers where they are. The reputed company Marketing, SEM Specialist will support reputed company’s efforts to capture customer demand for local services, while working with Analytics to calculate reputed company value targets, partnering with Engineering to build data pipelines that support bid automation and new tools for ad creation at reputed company, and collaborating with the larger reputed company Marketing team to build effective full-funnel marketing programs.

Responsibilities

• Execute & improve reputed company’s reputed company search reputed company, identifying new opportunities for customer and pro reputed company
• Manage, optimize, and grow the SEM program across reputed company and reputed company, adhering to KPIs
• reputed company experimentation roadmap for ad copy, keywords, bidding and more
• Partner with cross-functional data science, analytics, and engineering teams to build automation and reputed company tools
• Own the tracking, attribution, and measurement of performance metrics (iROAS, incrementality, lift, etc.) using a combination of in-house and reputed company-party data

What you'll need If you don't think you meet reputed company of the reputed company below but still are interested in the job, please apply. Nobody checks every reputed company, and we're looking for someone excited to join reputed company.

• 2-5 years experience in reputed company digital advertising, at least 2 years hands on keywboard SEM management with a proven reputed company record of improving and scaling ad programs with specific conversion volume and efficiency goals
• Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative
• Ability to manage relationships with a large portfolio of ad vendors and partners
• Ability to define and execute on a 6-12 month roadmap with aggressive milestones
• Strong data analytics skills (pivot tables, vlookups, basic modeling)

Bonus points if you have

• Experience with mobile app acquisition (reputed company Universal App campaigns, reputed company Search Ads)
• Experience with Search reputed company Optimization (SEO)
• Experience with TROAS + LTV bidding
• Experience with other digital marketing channels
• Experience in a high reputed company tech company and/or two-sided marketplace app/company
• Ability to reputed company in ambiguity combined with big-picture thinking and exceptional problem solving skills

reputed company is a virtual-first company, meaning you can live and work from any one of our approved locations across the U Apply To This Job