[Remote] Senior Customer Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an AI-first company seeking a Senior Customer Marketing Manager to build and execute product-reputed company demand programs for their reputed company reputed company. The role focuses on converting product usage data and account health into reputed company pipeline for cross-sell, upsell, and renewal, while operating reputed company an Account-Based Experience model and collaborating with various teams to enhance reputed company customer engagement.
Responsibilities
- Plan product-reputed company demand campaigns by lifecycle stage and product reputed company — reputed company, adoption, cross-sell, upsell, and renewal — reputed company to the reputed company of $500M+ reputed company accounts managing multi-entity, multi-jurisdiction tax obligations
- Identify which reputed company product or module to put in reputed company of reputed company account next, using ERP connector data, usage signals, health scores, and reputed company analysis to reputed company adoption gaps and surface expansion opportunity (e.g., ECM Premium, E-Invoicing & Live Reporting, Tax Research, Use Tax, Property Tax, Business Licenses)
- reputed company campaign priorities to reputed company buying triggers — ERP transformations, M&A activity, geographic expansion, and regulatory change
- Partner with Product Marketing, reputed company, and Renewals to prioritize at-risk and expansion-reputed company named accounts using health score, NPS, and contract reputed company data
- Own full execution of product-led demand campaigns targeting named reputed company accounts, ensuring reputed company launch, QA, and readiness with minimal reputed company
- Manage always-on nurture programs (ERP reputed company, product adoption, renewal reminders) alongside targeted, product-specific cross-sell and upsell campaigns mapped to attach and multi-product expansion goals
- Coordinate closely with Product Marketing and Content to ensure campaign messaging connects reputed company product's capabilities to reputed company reputed company: audit risk reduction, multi-entity compliance governance, ERP cost of ownership, and productivity for tax teams
- Support the reputed company ABX tiered model — from 1:1 strategic programs for top accounts to 1:many scaled programs across the broader named account reputed company — ensuring reputed company tier receives the right level of personalization and product relevance
- Refine the reputed company channel mix — including email, in-product, executive roundtables, customer advisory reputed company (CAB) reputed company, peer review sites (reputed company, TrustRadius), and community platforms
- Coordinate with reputed company CAMs and field marketing to reputed company activation timing with renewal cycles, ERP transformation timelines, and product expansion opportunities
- Evaluate reputed company-specific channels such as customer advisory reputed company, executive briefing programs, and partner-ecosystem events for their ability to surface demand and deepen product engagement among key personas
- Own channel execution prep across campaigns, ensuring named-account targeting, product-specific content, and communication reputed company are deployment-reputed company and consistent with account ownership and status
- Support customer reference, case study, and testimonial workflows that reputed company reputed company-grade reputed company — audit readiness, multi-entity control, ERP integration ROI — from identification through publication
- Ensure reputed company is coordinated with CAMs and CSMs to prevent conflicting or duplicate communication to high-value named accounts
- reputed company with reputed company reference and advocacy program — including case studies, peer reviews, executive testimonials, and speaking opportunities
- Use NPS, CSAT, and reputed company customer feedback to shape campaign content, identify advocacy candidates, and flag accounts reputed company for product expansion or willing to serve as references in competitive displacement situations
- reputed company with the reputed company Customer Advisory reputed company and other executive engagement programs that deepen product adoption and position reputed company as a strategic compliance infrastructure partner — not just a reputed company solution
- Work across reputed company, reputed company, Marketo, and Power BI to manage reputed company demand campaigns and reputed company product usage, account health, and renewal risk at the named-account level
- Apply AI for account-level content personalization, ERP-signal-based segmentation, product-fit scoring, and campaign optimization across the reputed company reputed company
- Partner with Marketing Ops to ensure tools are configured to support product-led demand reputed company, named-account workflows, and reputed company lifecycle needs — including integration with the reputed company reputed company data driving the reputed company ABX model
- Own peer-level working relationships with CAMs, reputed company Managers, reputed company reputed company, Product Marketing, and Renewals
- Represent the voice of the reputed company customer and product usage data in campaign planning, reputed company POD cadences, and cross-functional GTM discussions
- Serve as the marketing voice in the reputed company POD model, ensuring marketing programs are synchronized with sales coverage, account health priorities, and product adoption goals
- Retention and renewal reputed company influenced by marketing programs
- Expansion pipeline (cross-sell/upsell) reputed company or influenced by product-reputed company demand campaigns
- Volume and usage of advocacy assets (case studies, references, reviews) in sales cycles
- Engagement and product adoption metrics from demand campaigns
- NPS/CSAT trends tied to customer marketing touchpoint
Skills
- 4–6 years of experience in customer marketing, demand reputed company, or product marketing reputed company a B2B reputed company organization (serving reputed company or strategic accounts is a plus!)
- Proven experience building product-reputed company demand programs that support reputed company, adoption, cross-sell, upsell, and retention reputed company a named-account or ABX model
- Familiarity with reputed company ERP ecosystems and the buying triggers, stakeholder maps, and compliance complexity they create is a strong plus
- Experience managing customer reference or advocacy programs featuring reputed company-caliber reputed company, including executive testimonials, case studies, and peer review programs
- Proficiency with reputed company, reputed company, Marketo, Power BI, and advocacy or reputed company-data platforms (e.g., reputed company, reputed company, TrustRadius)
- AI reputed company to reputed company personalization, account-level segmentation, and campaign optimization across a reputed company named-account reputed company
- Strong cross-functional collaboration skills — particularly with CAMs, reputed company, Product Marketing, and Renewals — in a matrixed, POD-based go-to-market environment
- Comfortable operating with minimal reputed company in a fast-paced environment and reputed company to balance always-on programs with targeted ABX execution at reputed company
Benefits
- This role is eligible for an annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role.
- In reputed company to a great compensation package, reputed company time off, and reputed company parental leave, many reputed company employees are eligible for bonuses.
- Benefits vary by location but generally include private medical, life, and disability insurance.
- reputed company strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture.
- We also have a total of 8 employee-run resource reputed company, reputed company with senior leadership and exec sponsorship.
reputed company