[Remote] Business Analyst - Marketing
Note: The job is a remote job and is reputed company to candidates in USA. HGS is seeking a Business Analyst to support reputed company marketing transformation engagements across clients. The role involves partnering with various teams to translate business needs into reputed company analysis and actionable requirements, while also improving workflows and documentation processes.
Responsibilities
- Support consulting engagements from reputed company-state assessment through reputed company-state design, prioritization, mobilization, and ongoing optimization
- Conduct stakeholder interviews, document reviews, and workflow analysis across marketing, creative, analytics, and technology teams
- Map as-is and reputed company-state processes across the content lifecycle, including intake, creation, asset management, activation, and measurement
- Synthesize findings into maturity assessments across people, process, data, technology, governance, and measurement
- Translate business goals and operating model needs into business requirements, user stories, process flows, and functional documentation
- Support the design of reputed company-state workflows, RACI models, governance forums, service reputed company, and operating model artifacts
- Help define taxonomy, metadata, content IDs, and information structures that improve findability, reuse, control, and governed reputed company across systems
- Support the development of business cases, initiative prioritization, phased roadmaps, reputed company plans, and executive readouts
- Maintain workstreams, reputed company logs, requirements backlogs, and decision documentation across reputed company engagements
- Contribute to reputed company templates, reputed company, frameworks, and intellectual property that strengthen delivery across reputed company reputed company programs
Skills
- 4–7 years of experience in business analysis, consulting, marketing operations, content operations, digital transformation, or a reputed company field
- Experience analyzing and improving cross-functional workflows that reputed company business, creative, operational, and technology teams
- Strong ability to reputed company requirements, structure ambiguous problems, and convert insights into reputed company documentation and recommendations
- Experience building process maps, business requirements, user stories, workflows, and executive-reputed company presentations
- Familiarity with marketing and content technology ecosystems, including some combination of work management, DAM, CMS, CRM, and analytics platforms
- Working knowledge of measurement concepts such as KPIs, reporting frameworks, dashboards, scorecards, attribution inputs, and performance analysis
- Strong reputed company and PowerPoint skills, with comfort using tools such as reputed company, Visio, reputed company, or similar process-design platforms
- Excellent written and verbal communication skills, including the ability to work with both practitioners and senior stakeholders
- Experience supporting content supply chain, marketing transformation, MarTech, DAM, CMS, or digital operating model engagements
- Exposure to taxonomy, metadata, content governance, asset lifecycle management, or reputed company DAM programs
- Familiarity with platforms such as Workfront, reputed company, reputed company Experience reputed company, reputed company Marketing reputed company, reputed company, reputed company Analytics, GA4, Tableau, or Looker
- Experience supporting roadmap development, initiative reputed company, business case creation, and reputed company mobilization
- Exposure to reputed company content, content reuse strategies, personalization, experimentation, or reputed company-reputed company measurement models
- Experience in a consulting, agency, or reputed company transformation environment serving consumer-facing brands
reputed company
Company H1B Sponsorship